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Bradenton
Lane Farmer

Lane Farmer

Mindset and Character Coach

Education / Training

Bradenton, Manatee

Social

Services offered

I have worked within the athletic world through various avenues fro the last 10 years to help individuals develop into their full potential on and off the field. From training athletes at a high level physically and mentally, I currently strive to build meaningful relationships in order to connect, support and equip the people I work with the tools to unlock themselves to chase greatness and pursue excellence in anything they do.

Whether you play a sport or not, we all have things that hold us back in life from letting ourselves perform our best.

Performance coaching
Mindset coach
Mentorship
Leadership development
Athlete development
Approximate rate: USD$ 150 per hour

Experience

 

Summary:
A passionate Development and Mindset Coach with a strong foundation in athlete training, leadership development, and performance coaching. Recently served as a Primary Residential Mentor at IMG Academy, supporting over 50 student-athletes by fostering a positive, growth-centered environment and contributing to student engagement and development initiatives. As founder of The Formula, successfully built a client base of athletes, coaches, and parents, delivering impactful seminars, mentorship, and performance programs. Skilled in public speaking, relationship building, and creating development strategies that drive both individual and organizational success.

Key Skills:

Presentation & Public Speaking

Athlete Development & Mental Skills Training

Mentorship & Leadership Coaching

Strategic Networking & Relationship Management

Program Development & Client Engagement

Education

I currently hold a Bachelor's Degree from Frostburg State University in Exercise and Sport Science, the study of human performance.

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