Kaylee Holifield

Strategic Marketing Director with cross-functional expertise in integrated marketing, operations oversight, CRM optimization, and multi-platform communications. Demonstrated success scaling outreach initiatives, increasing program impact, and driving data-informed campaigns supporting workforce and military readiness. Proven ability to align marketing strategies with organizational objectives, manage federal contracts, and lead high-performing teams in mission-driven, compliance-heavy environments.

Marketing Director and Program Strategist with a proven track record of driving performance in workforce development, military employment initiatives, and cross-functional marketing operations. Successfully scaled a statewide nonprofit program by integrating data-driven marketing, CRM optimization (Zoho), strategic communications, and operational oversight. Achieved measurable success including audience growth, increase in candidate support, increase in resume collection, and increase in new hires. Known for building scalable processes, aligning GTM strategies with operational goals, managing cross-channel campaigns, and developing high-impact stakeholder partnerships. Deep experience in B2G and B2B relationship management, employer outreach, reporting, and internal systems development.

Bachelor of Business Administration with a concentration in Marketing and Communications Strategy, complemented by ongoing professional development in CRM systems, GTM strategy, and data analytics. Coursework emphasized strategic management, integrated marketing, and business communications, laying the foundation for results-driven leadership in both nonprofit and corporate environments.