
Kathy Ginocchio
Marketing / Advertising / Public Relations
Services offered
I am a versatile and marketing-savvy Project Manager with a strong foundation in consumer communications, digital campaigns, and stakeholder coordination across the financial services and healthcare sectors. I bring 6+ years of progressive experience leading multi-channel marketing initiatives, managing cross-functional teams, and coordinating project workflows using tools like Workfront, Jira, and Sprinklr.
Experience
I have successfully managed several concurrent marketing projects, including compliance-driven campaigns for Capital One’s Customer Resilience and Promotional team and brand transition initiatives at Truist for both digital and print. My background spans content distribution, vendor coordination, and cross-functional approvals involving legal, creative, and compliance. I have supported digital marketing functions, works creatively to find resolutions, and sets-up project milestones and tracking schedules.
My skills include:
- Uses Workfront to create and track projects, ensures that projects meet their deadlines
- Proficiency in G-suite tools and Microsoft Office
- Adaptability in working with changing demands in digital and print projects
- Collaborator with clients and internal/external stakeholders
- Effectively manages multiple timelines and projects throughout the project life cycle
- Consistently keeps clients and stakeholders informed of project status
Education
I earned a BA in Marketing from North Central College in Naperville, IL.
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