Kathryn Doyle

College Creek Consulting,  Remote - Fractional Marketing Professional

MARCH 2025 - PRESENT

• Develop and implement strategic marketing plans aligned with growth goals.
• Track campaign performance and continuously test and refine strategy to improve ROI.
• Create customer and lead journey campaigns to increase engagement.
• Design and execute lead scoring and grading to optimize resources and drive conversions.
• Set marketing calendars and budget.
• Clients include a major company in the hospitality and vacation ownership industry, global IT management and security company and national restaurant chain.

Datassential, Remote - Associate Director, Customer Experience

MARCH 2022 - MARCH 2025

• Managed a $3.95M client portfolio, providing strategic insights to restaurant operators, manufacturers and technology partners to drive growth and innovation.
• Led competitive analysis and category insight reports that informed product development and go-to-market strategies.
• Executed concept testing and A/B testing plans to optimize brand messaging and market positioning.
• Delivered keynote presentations at conferences on consumer behavior and industry trends.
• Prepared materials for sales presentations and led webinars.

Fishbowl, Alexandria, VA - Account Director / Senior Marketing Consultant

JANUARY 2012 - MARCH 2022

• Directed marketing strategy for major brands, achieving consistent year-over-year revenue growth across a $20M client base.
• Led a team of Account Managers and Marketing Consultants to execute integrated marketing campaigns across email, digital, and social channels.
• Developed CRM-driven segmentation and targeting strategies, improving customer engagement and campaign effectiveness.
• Launched loyalty programs, SMS campaigns, and mobile app initiatives to enhance brand engagement.

ESI International Arlington, VA - Marketing Manager  / Events Manager

JANUARY 2008 - JANUARY 2012

• Implemented an email marketing system that increased lead generation and nurture efficiency.
• Developed marketing collateral and content across print and digital platforms, collaborating with creative and production teams.
• Managed budgets, vendor negotiations, and end-to-end planning for trade shows, conferences, and webinars.
• Trained and supervised event staff, ensuring seamless event execution.

The Advisory Board Company, Washington, DC - Account Manager & Marketing Associate

JULY 2006 - NOVEMBER 2007

• Negotiated contracts totaling over $4M in revenue and maintained client satisfaction through exceptional service.
• Recruited members to national conferences and managed conference materials and logistics.
• Analyzed internal and external data to inform marketing strategies and member engagement initiatives.

The Pennsylvania State University - Bachelor of Science in Marketing

Graduated May 2006