Katherine Healy

I am writing to express my interest in Media Director/Strategy Director/Programmatic Director roles. With a proven track record of driving digital media strategies and leading high-performing global teams, I am excited about the opportunity to drive change and bring your organization to new heights.

My extensive background in managing Paid Search, Paid Social and Programmatic advertising campaigns, has honed my ability to drive strategic initiatives that yield measurable results.Throughout my career, I've thrived in agile environments, leveraging data-driven insights to optimize Display campaigns and maximize ROI. Moreover, my commitment to fostering collaboration across paid channels has consistently propelled cross-functional teams toward shared objectives. As Media Director, I am eager to apply my proven track record of innovation and leadership to drive forward-thinking strategies that elevate brand visibility and engagement in today's rapidly evolving media landscape.

In my current role as Programmatic Lead at Delve, I spearhead innovative digital media initiatives that measurably enhance brand visibility, engagement, and RoAs. By seamlessly integrating Brand and Performance initiatives, I cultivate synergistic opportunities that amplify results through full funnel marketing strategies. My expertise spans strategy development, media planning, audience targeting, and campaign optimization, consistently surpassing expectations with a relentless commitment to growth. I empower clients with actionable insights, ensuring competitiveness and long-term success across diverse sectors including e-commerce, beauty, luxury retail, travel, finance, and non-profits.

I am eager to bring my strategic vision and hands-on leadership approach to drive impact that aligns with the company's objectives. Thriving in dynamic environments, I excel in navigating evolving digital landscapes, staying ahead of industry trends, and harnessing emerging technologies to maintain a position of innovation and influence. I teach my clients how to get ahead and stay ahead.

I enjoy the strategic thinking that is required to overcome challenges and seek opportunities where I can exercise this way of thinking, such as quantifying brand investments, connecting them to bottom of the funnel performance. Evaluating business needs and graduating clients to solutions requires tact, consistency, and relentlessness to succeed.

One of my latest endeavors involves spearheading customized 3PCD Workshops, both internally within our organization and externally with clients. In this capacity, I mentor colleagues on workshop facilitation techniques, while personally curating and delivering tailored sessions for our largest clients.

Thank you for your consideration. I look forward to speaking.

I have a Bachelors Degree and all active platform certifications.