
Ina Jee
Marketing / Advertising / Public Relations
Services offered
Ina Jee has been working in the fashion and denim industry for over 10 years with a background in design and product development.
Historically, her expertise has been on brand marketing, photoshoot production, and art direction.
Currently she focuses on freelance work as a content-capturer and social content editing for various clients.
She is located in Los Angeles, CA.
Experience
Freelance Social Media Content Creation + Editor | METIER CREATIVE, CHANEL
-Content capturer for Chanel’s We Love Coco + Chanel Fine Jewelry
-Video Editing for Instagram Reels + TikTok using Adobe Premiere Pro
-Work with private clients to capture content + create/edit videos for brand deals + photoshoot days
E-commerce + Digital Marketing Manager | RUE SOPHIE, Los Angeles, CA | June 2021 - Jan 2023
- Art direct and produce all campaign + e-commerce photoshoots; including casting, hiring of talent, and location scouting.
- Create, build + manage ruesophie.com and all social media accounts (this website and socials were notin existence prior to my time there).
- Manage web inventory and place all web “buys.”
- Make and manage all artwork to distribute to the digital advertising team to use for ads.
- Create e-mail content for subscribers for sophierue.com
- Create all marketing materials, such as all lookbooks and linesheets, to distribute to the company.
- Main contact for all PR + Sales related matter for any approvals for gifting or marketing material needs.
Web Content + Marketing Manager | AMO DENIM, Los Angeles, CA | October 2018 – May 2021
- Fully create, manage and operate all web content, including imagery, copy, style uploads, collection
creations, etc., on amodenim.com.
- Manage all web inventory and place all web “buys.”
- Create e-mail content for subscribers for amodenim.com.
- Execute all photoshoots for all seasonal lookbooks, e-comm, and social media content.
- Complete control over all social media which include Instagram and Facebook ads.
- Main contact for all PR related matters.
Brand Marketing Director | FIDELITY DENIM, Vernon, CA | April 2016 – October 2018x2
- Director of all marketing creative visuals; including web, social media, advertising and printed collateral.
- Executive Producer for all photoshoots; including casting, art direction, styling, location scouting,
vendor relations, and post-production.
- Produce, edit, and retouch brand photography and create brand guidelines.
- Create and execute a design-centric marketing calendar to align with seasonal projects across design, production, sales, and marketing.
- Personally create custom denim washes for high-profile tastemakers, influencers and celebrities.
- Work in-tandem with Men’s and Women’s design teams during design concepting, testing,
and wash developments
Women’s & Men’s Design Product Developer | FIDELITY DENIM, Vernon, CA | Nov 2013 – Apr 2016
- Worked directly in conjunction with Head Designer of the company in all design and wash development.
- Heavily present at the laundry, working with wash developers to create new washes and garment dyes.
- Involved in all product-development stages, from tech packs, to sewing constructions, to wash processes.
- Responsible for all duplicates to be produced, tagged, and shipped to each salesperson.
- Create Illustrator timelines, mood boards, and design boards for any and all new development.
Education
B.A. COMMUNICATION THEORY
MINOR: SPANISH
La Sierra University
2009-2011
Fluent in English/Korean/Spanish
Shopify, JOOR, AIMS 360, AS400, Illustrator, Photoshop, and Premiere Pro
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