Karen Giunta

As a passionate Marketing Leader, Storyteller, and Brand Builder with over 20 years of experience in both B2B and B2C sectors, I thrive on creating strategies that beautifully blend creativity with business success. My journey has equipped me with skills in strategic planning, brand development, and innovative marketing campaigns, all aimed at achieving meaningful results. 

I bring a unique blend of creative excellence, psychological insight, and effective problem-solving to every project. I ensure impactful connections with audiences while exceeding client expectations. My passion lies in elevating brand marketing through well-rounded top-of-funnel strategies that reinforce performance tactics and unlock long-term growth.

With a solid foundation in design principles, I excel at streamlining communication and sharpening brand visibility. My leadership philosophy is rooted in leading by example, inspiring teams by practicing the values of trust, motivation, and consistent execution.  

Director of Marketing − Landscape Maintenance Professionals (August 2021 – December 2024) 

Spearheaded a company-wide rebranding initiative, resulting in a 40% increase in brand recognition 

Designed and implemented of a new website that increased organic traffic by 40%.

Created content for email marketing campaigns, achieving a 46% open rate and 15% click-through rate 

Supported a team of 20 executing a comprehensive marketing strategy including a new proposal and bid package, the launch of several successful upsell product campaigns contributing to $10M in new sales. 

Designed 300+ production maps for seasonal landscape maintenance.

Built and implemented comprehensive training programs for account managers.

Redesigned social media and field campaigns to align with LMP’s core goals.

Director and Advisory Board – Phil Esposito Family Foundation (May 2015- July 2021)

Focused efforts on strategic planning, fundraising, program development, and community outreach.  

Managed relationships with donors, stakeholders, and community partners to align with the foundation’s charitable objectives.  

Developed and implemented fundraising initiatives, special events, and external communication strategies.  

Oversaw the creation and execution of PR content, including press kits, pitch emails, and celebrity-hosted events.  

Led communication efforts, including media outreach with influencers to enhance the foundation’s visibility and impact.  

Ensured effective execution of initiatives, utilizing Phil Esposito’s platform to fulfill the foundation’s mission.  

Director of Marketing & Business Development − Beaux-Arts Group (January 2013 – April 2020)

Led corporate rebranding, including a new name, logo, website, and blog

Increased social media interactions by over 1000%, website interactions by over 300%, and online conversions bu over 350%.

Implemented Salesforce CRM, increasing sales productivity by 34%, sales by 29%, and forecast accuracy by 42%. 

Established data-driven marketing strategies using Google Analytics and CRM.

Cultivated long-term client relationships by participating in trade associations and networking events.

Press & Awards

Featured in House Trends, October 2017

CREW Industrial Lease Award | SLV Lighting US Headquarters, 2017 

Featured in Healthcare Design, June 2015

Commercial Real Estate Women Rising Star, 2013

Greater Tampa Chamber of Commerce Small Business of the Year, 2013

EDUCATION & LICENSURE

Bachelor of Science in Interior Design Florida State University, 1991

Licensed Florida Real Estate Broker (BK627789)