Kaela Watson

I am a marketing and communications specialist with a passion for strategic content creation, social media growth, and multi-channel campaign execution. As Marketing Manager at RIOT SCADA, I led high-impact digital campaigns, increasing social media engagement by over 300%, optimizing a $120,000 marketing budget, and enhancing lead nurturing through CRM tools like HubSpot and Popl. Previously, as a Social Media Coordinator at Proximity Learning, I developed targeted content strategies that boosted social engagement by 50% and strengthened brand visibility. My experience as an Instructor of Record at Texas Tech University further honed my skills in professional communication, public speaking, and audience engagement.

I earned my Master of Arts in Mass Communications from Texas Tech University (2021-2022), where I completed a capstone project on corporate apologies and was awarded the Graduate Recruitment Fellowship and the Margaret and J.T. Talkington Fellowship. Before that, I received my Bachelor of Arts in Political Science from Prairie View A&M University (2017-2021), building a strong foundation in analytical thinking and strategic communication.