Jordan Mims

I am currently an MBA candidate at Georgia State University concentrating in Marketing with a 3.9 GPA, developing expertise in brand management, digital strategy, consumer insights, and data-driven decision making. I earned my Bachelor of Science in Business Administration with a concentration in Marketing from Tuskegee University, graduating with a 3.7 GPA and multiple academic honors.

Professionally, I worked as a Retail Marketing & Brand Activation Manager at Frito-Lay/PepsiCo, where I led in-store brand activation, merchandising strategy, and retail campaign execution across 85+ accounts, including Walmart, Kroger, and Publix. I managed and developed a team of 12, drove multi-million-dollar sales growth, and partnered with marketing and category teams to analyze shopper insights and optimize promotional performance.

Previously, I worked as a Brand Marketing Lead at First Choice Rehabilitation Center, where I analyzed campaign performance, streamlined creative workflows, built marketing dashboards, and improved overall ROI across brand initiatives. I also completed marketing internships with Otis Elevator Company and Dentsply Sirona, conducting market research, competitive analysis, and supporting multi-channel campaign development for projects exceeding $500K in value.

Beyond corporate experience, I led as Marketing Chair President of Kappa Alpha Psi Fraternity, Inc., managing a $10,000 budget and directing branding initiatives that strengthened campus visibility. I founded the Transcending Scholarship Fund at Tuskegee University, raising over $5,000 to support first-year students. I was elected Tuskegee University Mister Junior, where I represented and engaged the student body through campus programming, public speaking, and outreach.

I combined strategic marketing insight with strong creative execution, leveraging tools like Excel, Canva, Adobe Photoshop, Illustrator, and Salesforce to bring ideas to life. My goal is to continue growing within corporate brand management, merging analytics, storytelling, and brand activation to build meaningful, high-impact brands.

I worked as a Retail Marketing & Brand Activation Manager at Frito-Lay/PepsiCo, where I led in-store brand activation and merchandising strategy across 85+ major retail accounts, managing a team of 12 and supporting multi-million-dollar sales growth. I partnered with marketing and category teams to analyze shopper insights, optimize promotional execution, and strengthen brand visibility at retail. Previously, as a Brand Marketing Lead at First Choice Rehabilitation Center, I analyzed campaign performance, built marketing dashboards, streamlined creative workflows, and improved overall marketing ROI. I also completed marketing internships at Otis Elevator Company and Dentsply Sirona, where I conducted market research, supported campaign development, and contributed to projects valued at over $500K. Across roles, I consistently combined data analysis, cross-functional collaboration, and brand strategy to drive measurable marketing performance.

I am currently pursuing my MBA at Georgia State University with a concentration in Marketing, maintaining a 3.9 GPA. My coursework focuses on brand management, digital and social media strategy, consumer insights, marketing analytics, product innovation, and integrated marketing communications. The program has strengthened my ability to combine data-driven decision making with creative brand strategy and market positioning.