John Susskind

I’m a marketing strategist with a track record of driving growth in the energy sector and beyond. For Reliant Energy in Houston, I created record-breaking customer acquisition and retention programs that helped Reliant gain traction in the deregulated utility market. For the American Wind Energy Association (AWEA), I developed and executed attendance-driving campaigns for their annual shows, elevating visibility and engagement for one of the nation’s most important renewable energy organizations.

Blending this foundation with years of agency leadership and AI solution design expertise, I bring a results-driven approach to every engagement—whether it’s scaling acquisition programs, energizing event participation, or building innovative growth strategies that move organizations forward.

I am a growth-focused marketing leader with deep expertise in demand generation and agency leadership. Over the course of my career, I have built and executed aggressive go-to-market and customer acquisition strategies that consistently delivered breakthrough results—such as generating $150M+ in revenue for Teradata and record-setting acquisition and retention programs for Reliant Energy.

As a senior agency executive and strategist, I have led large teams, scaled client portfolios, and driven innovative programs across SaaS, utilities, healthcare, and emerging technologies. My experience spans full-funnel demand generation, event and attendance marketing, brand development, and AI-driven marketing solutions—always with a relentless focus on measurable growth and long-term client success.

Education
My academic background combines economics with advanced training in AI solution design, providing both strategic and technical foundations for driving growth and innovation.

Cornell University — Postgraduate Certificate in Designing and Building AI Solutions (July 2025)

Columbia College, Columbia University — Bachelor of Arts in Economics, Dean’s List