John McEvoy

With extensive experience in architecting and managing marketing and sales technology ecosystems, aligning/optimizing processes and enabling the team, I deliver marketing outcomes at scale.

Expertise includes end-to-end marketing technology process design, data segmentation/management, lead nurture/scoring, email marketing strategy, budgeting and lead management across Marketo and SFDC. I also focus on empowering teams with the skills they need to become self-sufficient in their key areas.

HYCU - Aug. 2022 – Feb. 2025

Senior Manager, Marketing Operations

Senior Marketing Operations Manager charged with ensuring that systems, processes and people were aligned to enable HYCU to execute on its marketing strategy to deliver on its annual KPIs; responsible for managing a $3 million marketing budget.

• Supported the execution of marketing programs by aligning resources, optimizing workflows, and ensuring on-time delivery of strategic initiatives which generated $40 million in marketing attributed pipeline.
• Re-engineered the marketing automation system and integrated the marketing tech stack to ensure seamless data alignment across systems. This led to an immediate 3x expansion of the marketable database and enabled incoming leads to be processed, standardized, and assigned to the appropriate BDR or AE within 3–5 minutes.
• Re-architected lead data from point of capture, through the lead waterfall, to opportunity creation across the marketing tech stack, enabling marketing and sales to ensure strong top-of-funnel lead generation, drive bottom-line revenue, and make data-driven adjustments for optimal results.
• Built reports and dashboards, in collaboration with Sales Operations, enabling real-time tracking of the full customer lifecycle and progress toward quarterly and annual KPIs using Salesforce Campaign, Account, Contact, and Lead objects, providing visibility to ELT to monitor performance to goals.
• Redesigned the SFDC campaign object and tracking, in collaboration with the Salesforce operations team, to enable consistent tracking of all relevant initiatives by channel, region, business function, product and partners.
• Provided the data visibility for demonstrating a 13.3X ROI on total marketing program spend.

Zerto - Jan. 2017 – July 2022

Senior Manager, Marketing Operations

Senior Marketing Operations Manager focused on ensuring that the systems, process and people were aligned to enable Zerto to execute on the marketing strategy to deliver on its annual KPIs with an $8 million marketing budget.

• Provided marketing campaign and workflow support enabling the team to generate $80 million in pipeline.
• Responsibility and oversight of Marketo, ensuring that processes from data and lead capture, standardization, enrichment and engagement, through to opportunity creation were optimized and ran smoothly to underpin pipeline generation for the organization.
• Managed $8 million marketing budget which returned 10X ROI in sourced marketing pipeline.
• Trained, developed and managed the Marketing Operations team from BDR function to Marketing Operations professionals that delivered strategic value to the organization that I could rely on to operate independently.
• Established and managed marketing data compliance standards and processes, including GDPR, to ensure that Zerto achieved the high standards of legal compliance that stakeholders expect.
• Led and scaled the webinar marketing program, transforming it into a high-performing pipeline generation channel that generated $10 million in influenced pipeline annually.
• Promoted from Senior Marketing Automation Manager to Senior Manager, Marketing Operations in 2020, expanding responsibilities beyond marketing automation to lead strategic operational initiatives, optimize marketing processes, and enhance cross-functional efficiency.

• BA with Honors, Business Studies (Marketing), Ulster University, Jordanstown, Ireland       
• Diploma in Industrial Studies (DIS), Ulster University, Jordanstown, Ireland