Joey Pedras

I'm a creative enthusiast with a knack for digital marketing, blending my passion for storytelling with my skills in photography, video editing, and writing over the past 10 years. I've had a blast turning complex ideas into content that's engaging and relatable. It's all about connecting with audiences and making an impact.

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A seasoned Brand Coordinator with a track record of amplifying brand visibility and engagement, I possess expertise in crafting and integrating digital marketing campaigns across diverse platforms. My proficiency in tailoring these campaigns to unique customer journeys, combined with a flair for content creation, has substantially enhanced the online presence of both B2B and B2C brands through compelling videos, graphics, and photographs.

During my tenure at Nitto, Inc. in Teaneck, NJ, I established a strong brand identity, resulting in a 40% follower growth. I also led cross-platform social media strategies, which boosted organic engagement by 65%. Leveraging tools like Google Analytics, I optimized web content and conducted competitive analyses. As a Marketing Coordinator at Writer's Relief in Wood-Ridge, NJ, I was instrumental in managing the company's social media presence, fostering significant growth on major platforms.

I pursued a degree in English and Film at Fairleigh Dickinson University, enriching my foundational knowledge in storytelling and visual communication. While my formal academic background provided a robust foundation, my expertise in marketing was further honed through specialized courses with the American Marketing Institute and Google. This formal training, combined with invaluable hands-on experience garnered through various professional roles, has equipped me with a comprehensive understanding and skill set in the marketing world.