Joe Adams

Offering nearly 20 years of progressive sales leadership, I have built high-performing business development functions for multiple firms across a variety of industries. Most recently I formed a consulting practice to serve as head of sales for six companies, including an aspiring Orange County liquid manufacturer, helping them achieve rapid growth and successfully gain share in new markets. I possess a holistic skillset spanning client management, adherence to proven sales processes, and mastering value articulation to deliver results and drive revenue growth. In short, the years spent developing other sales managers while applying knowledge to both domestic and international brands has given me the foundation to excel in client-facing roles, setting the stage to continue a successful sales leadership career.

JFA Consulting, Inc.                                                                                             Orange County, CA

Business Consultant / Vice President of Sales                                                                                                   2014 - Present

• Leveraged entrepreneurial mindset to launch a consulting business to create business plans, craft sales strategies, implement planning roadmaps and solve distribution and sales challenges for small to medium-sized local businesses
• Augmented the business development, contracting, and distribution functions across 6 long-term client engagements
• Stepped in as acting Vice President of Sales for Space Jam Juice, LLC, designing and implementing a rapid growth plan that grew sales from $400k to $22M within 12 months 
• Revamped Space Jam Juice’s marketing and promotion campaign, managing a $500k budget and boosting brand equity
• Completely redesigned eLiquid.com’s distribution model, drafted business agreements and contracts, and facilitated introductions between manufacturer and suppliers
• Assembled a high-performing team of 10 inside sales professionals to drive $20M in annual sales into Las Vegas market
• Led sales efforts at eLiquid.com to secure >$30M in revenue, assisted in the domestic launch of two international brands
• Built a personal brand and provided thought leadership through participation in 100+ trade shows and conferences 
• Consistently delivered visionary leadership and efficient project management, leading effective meetings and allocating resources to target most impactful changes to clients business practices

KEY ACHIEVEMENTS                                                                                                                          

• Wells Fargo:  Rookie of the Year, 2012 (Irvine Business Banking Group)
• Wells Fargo:  Booked record $22M in loan issuances within first six months as CLO
• Activus:      Achieved #1 ranking against 5 sales managers in 2006 based on loan volume and total closed loan issuance
• Activus: Created new employee performance measurement system to motivate and incentivize profitable activity