Jessica Sutherland

Dear Hiring Manager,

I was born and raised in Santa Barbara and grew up on my family's avocado ranch just outside of town. I attended UCSB and then moved to San Francisco where I got my master's in marketing and advertising from the Academy of Art University. From there I went onto to work at Saatchi and Saatchi in Los Angeles and ultimately ended up back in Santa Barbara where I joined Yardi Systems. I wanted to raise my kids in Santa Barbara, and I feel so grateful to have been able to do so. 

With over 11 years of experience in marketing, including roles as a Marketing Specialist, Corporate Event Planner, and Jr. Art Director, I believe that I can bring immense value to HOKA and contribute to the marketing department. 

Best, 
Jessica Sutherland

1. Extensive Experience: With over a decade of experience in marketing, I have gained valuable insights and expertise in scaling early-stage B2B SaaS businesses. I have successfully implemented brand messaging strategies, developed impactful landing pages, executed content marketing campaigns, managed social media presence, and organized conferences. My ability to navigate the marketing landscape and identify target audiences will be crucial in increasing awareness and driving new demos for potential customers.

2. Analytical Mindset: I possess a highly analytical approach to marketing, enabling me to make data-driven decisions that yield optimal results. By leveraging my skills in data analysis, market research, and customer segmentation, I can help identify key trends, understand customer preferences, and prioritize product improvements that truly matter to the target audience.

3. Entrepreneurial Spirit: As an independent contractor and a Jr. Art Director, I have developed an entrepreneurial attitude and thrived in fast-paced, uncertain environments. I am a hard worker with a strong bias for action, always willing to go the extra mile to achieve exceptional results. My ability to collaborate with experienced teammates, entrepreneurs, and advisors will contribute to the ground floor impact and rapid growth.

Master's in marketing; Academy of Art University