Jessica Stewart

Certifications

• HubSpot Marketing Software
• Google Ads (Search & Display)
• Google Analytics
• LinkedIn Ads Strategy

Digital Advertising Manager, Avalara (via Bee Talent Solutions), Jul 2024 – Feb 2025
Oversaw paid media and ABM programs driving research downloads and qualified pipeline.

• Managed Google Ads, DV360, LinkedIn, and Meta with audience segmentation tied to tax and finance personas.
• Used AI tools to refine ad copy, email subject lines, and audience lists, improving engagement and lead flow.
• Collaborated with product, content, and sales to align messaging and campaign goals.
• Integrated GA4 events and Salesforce campaigns into PowerBI dashboards for real-time attribution.
• Conducted weekly optimization sprints to balance spend and lead quality across channels. 

Marketing Manager, Broadridge Financial Solutions, Mar 2022 – May 2024
Owned demand-generation and thought-leadership programs for advisor and institutional markets.

• Planned integrated campaigns in Eloqua, Google Ads, and LinkedIn targeting wealth and broker-dealer segments.
• Coordinated FINRA-approved webinars, email nurtures, and display ads with field-marketing support.
• Built automated lead-routing and multi-touch attribution dashboards in Looker Studio.
• Employed AI headline testing to lift email and ad performance without increasing spend.
• Partnered with sales to integrate content into pitch decks and follow-up cadences. 

Lead Generation Manager, Connect Marketing (Agency), Jan 2020 – Mar 2022
Led digital strategy and lead generation for SaaS and fintech clients across web, SEO, and paid media.

• Built conversion-focused sites and landing pages in HubSpot and WordPress with integrated forms and automation.
• Managed six-figure budgets on Google Ads and LinkedIn, applying GPT-based copy tests to improve CTR.
• Developed SEO audits, content calendars, and backlink strategies to grow organic pipeline.
• Configured HubSpot lead-score models, lifecycle workflows, and Looker Studio dashboards for client QBRs.
• Directed CRO experiments on page layout, CTAs, and retargeting sequences. 

Senior Digital Marketing Specialist, Experian, Oct 2017 – Nov 2020
Directed ABM and inbound campaigns for Experian’s alternative-credit and risk-management products.

• Created gated content, webinars, and nurture tracks in Eloqua, syncing metrics to Salesforce dashboards.
• Worked with legal to ensure compliance with FCRA and Reg B requirements.
• Leveraged AI tools to A/B test subject lines and LinkedIn ad headlines for higher engagement.
• Provided monthly pipeline impact and attribution reports to product and finance leadership.

Marketing Project Manager, MarTec360 (Agency), Mar 2017 – Oct 2017
Managed performance marketing and CRO for ERP-integrated Magento eCommerce brands.

• Executed Google Ads, Shopping feeds, and SEO roadmaps aligned to product launches.
• Built ROI dashboards in Salesforce and Magento to track SKU-level revenue attribution.
• Led landing-page design and checkout optimization projects.

Marketing Project Manager, S3 Media (Agency), Jul 2014 – Mar 2017
Delivered integrated SEO, paid media, and WordPress builds for hospitality, retail, and service clients.

• Managed project plans in SmartSheet, coordinating design, copy, and vendor deliverables.
• Launched local SEO, PPC, and social ad campaigns aligned to seasonal goals.
• Produced executive dashboards highlighting channel performance and ROI.

Bachelor of Science, Marketing | Southern New Hampshire University | Expected Dec. 2025
Marketing Strategy Certificate | Cornell University | 2019