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Jennifer Pothier

Jennifer Pothier

SVP, Marketing

Marketing / Advertising / Public Relations

Boston, City of Boston, Suffolk

Social

Services offered

1. Go-to-Market Strategy – End-to-end GTM planning to launch products and campaigns that drive growth and revenue.
2. Product Positioning & Messaging – Craft compelling value propositions and key messaging that resonate with target audiences.
3. Demand Generation & Multi-Channel Campaigns – Execute campaigns across email, social, digital ads, and more to generate qualified leads.
4. Account-Based Marketing (ABM) – Target high-value accounts with multi-touch programs to accelerate pipeline and revenue.
5. Content Marketing & Thought Leadership – Develop strategies and materials that educate, engage, and nurture prospects.
6. Marketing Analytics & Optimization – Track KPIs, analyze performance, and improve ROI through data-driven insights.
7. Strategic Planning & Hands-On Execution – Provide marketing strategy, planning, and implementation support for initiatives of any scale.

Go-to-market strategy
Demand generation
Strategic planning
Product marketing
Marketing analytics
Account-based marketing
Content marketing
Approximate rate: USD$ 100 per hour

Experience

Accomplished marketing executive with 25+ years of B2B experience driving growth and revenue at multi-billion-dollar companies. Expert in go-to-market strategy, product marketing, and multi-channel demand generation, with experience in AI-enabled marketing operations. Proven leader of high-performing global teams, leveraging data-driven insights to deliver measurable results across complex portfolios and partner ecosystems. Strategic storyteller and problem-solver, aligning marketing initiatives with business outcomes to drive pipeline, revenue, and market differentiation.

Education

I received a Bachelors degree in Communications from Roger Williams University.

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