Jala Atkinson

I’m a Journalism and Public Relations graduate with a strong writing background in public affairs, community reporting and digital storytelling. My work focuses on clear, accurate and engaging communication whether that’s reporting on civic issues or managing a brand’s voice online.

Alongside my journalism experience, I’ve worked in social media and community management across platforms including Instagram, TikTok, Snapchat and YouTube. I’ve handled inbound messages, engaged directly with audiences, monitored sentiment, and translated trends into meaningful engagement. As a Social Media Brand Ambassador, my content increased non-follower reach by 43.9% through strategic posting and analytics-driven adjustments. I also run my own creator-style Instagram account and founded an independent sports and culture blog, where I oversee content strategy, tone, and audience engagement.

My public affairs reporting has shaped how I approach digital communication. I’m attentive to voice, nuance and accuracy, and I understand the responsibility that comes with representing organizations publicly, especially in community-facing roles. I bring strong copywriting and editing skills, a rapid-response mindset, and a thoughtful, solutions-oriented approach to every project.

I’m currently open to freelance, contract or full-time opportunities in social media management, community management, digital content, brand strategy and long form writing. I’m especially interested in roles that value listening, responsiveness, and authentic audience connection.