Jaime Mussemann

A marketing professional with fifteen years of hands-on experience specializing in strategic planning and executing performance marketing campaigns and content creation strategies. Beginning as a web designer fostered a strong understanding of UX/UI principles, which has proven invaluable throughout my career. Responsibilities have expanded to include managing and optimizing all online channels to strengthen brand positioning, resulting in significant expertise in search engine optimization (SEO) and search engine marketing (SEM) best practices. An analytical mindset has been crucial to these accomplishments, providing actionable insights and strategic recommendations that enhance return on investment (ROI) and return on ad spend (ROAS).

Senior Performance Marketing Strategist III • Zions Bancorporation  • 2019 - 2024

Zions Bancorporation comprises six prominent regional banks: Amegy Bank of Texas, California Bank & Trust, National Bank of Arizona, Nevada State Bank, Vectra Bank of Colorado, and Zions Bank of Utah.

• Promoted to the Enterprise Digital Marketing (EDM) team to lead centralized paid media initiatives, contributing to an annual cost reduction of $5 million in administrative fees previously spent on advertising agencies.
• Updated standard operating procedures (SOPs) to optimize workflows by creating detailed design and copy templates, leading to a 30% reduction in campaign turnaround and ensuring consistent messaging, brand, and data integrity.
• Developed a cybersecurity content strategy to raise awareness about fraud protection features among business banking leads through automated email initiatives, resulting in a 30% increase in new account openings.
• Performed 100 A/B testing for a certificate of deposit campaign, decreasing acquisition costs by 22%, averaging ROAS of $0.75 per $1,000 deposited. 
• Coordinated over 250 paid media campaigns simultaneously, significantly enhancing return on ad spend (ROAS) through analytical reporting tools, enabling data-driven decision-making.

Digital Marketing Manager • National Bank of Arizona 

Zions Bancorporation's affiliate, National Bank of Arizona, establishes itself as a leader in business banking for small—and medium-sized businesses (SMBs).

• Developed a paid media strategy for the Paycheck Protection Program (PPP) that contributed to 33% of the program's success, generating over $250 million in loans for eligible small businesses.
• Targeted small businesses with tailored messaging based on credit card search trends. This approach achieved a 20% click-through rate and reduced pay-per-click (PPC) costs via Google Ads by 35%.
• Executed SEO strategy for a diverse lending program featuring personalized messaging aimed at female, veteran, and minority business owners, generating a 50% increase in organic traffic and a 30% improvement in search engine rankings.
• Increased paid social media advertising acquisitions by 65% by utilizing first-party data from CRM to replicate existing client attributes.
• Collaborated with developers and system integration teams to establish universal tracking, pixel, and tag manager protocols across various demand-side platforms (DSPs) to systematically account for various conversion events, achieving a 25% reduction in return on ad spend (ROAS).

Digital Marketing Director • Epic Productions (2015 - 2019)

An award-winning advertising agency specializing in video production, also providing customized solutions for paid media (SEM) and search engine optimization (SEO).

• Identified recruitment challenges in the government sector, proposing targeted lead-generating strategies that secured contracts with five Northern California police departments and led to a 200% revenue increase.
• Crafted a robust content strategy that harnessed the power of email marketing to nurture leads and bridge three critical gaps in market positioning, achieving a remarkable 35% reduction in client acquisition costs.
• Designed and delivered impactful omnichannel strategies encompassing precise result forecasting, strategic budget allocations, and in-depth competitive analysis to onboard clients and drive their success.
• Increased YouTube engagement by 150% through expert optimization of videos and the channel, utilizing innovative content marketing strategies and leveraging search trends with extensive keyword research.
• Maintained a 90% client retention rate over five consecutive years, reflecting a commitment to exceptional service and client satisfaction.

Digital Marketing Manager

• Spearheaded a brand awareness initiative by implementing an omnichannel strategy for a Super Bowl campaign that featured local football legend Kurt Warner, which increased branded search queries by 40% and boosted organic traffic by 60% for Arizona Federal Credit Union.
• Maintained a portfolio of 25 high-growth clients, ensuring consistent brand delivery across platforms and extending brand awareness by 20% MoM.
• Increased email marketing subscriptions by 40% and improved open rates by 25%, resulting in an additional $250,000 in monthly revenue.
• Achieved a 25% increase in organic traffic by improving SEO through link building and content optimization based on user analytics.
• Managed a portfolio of over 50 successful paid media campaigns across various industries while skillfully handling substantial monthly budgets.

Montana State University Billings  

• Bachelor of Science - BS, Mass Communications 

FIDM 

• Associate of Arts, Marketing & Graphic/Web Design