Heather Keighley

Results-driven Merchandising Leader with extensive experience in omnichannel retail, category management, and eCommerce, including leadership roles at Fortune 1 retailer Walmart and top-tier brands. Expertise in managing multimillion-dollar P&Ls, leveraging data-driven insights for strategic assortment planning, and driving revenue growth. Adept at purchasing, product development, inventory optimization, and site merchandising. Proven success in increasing sales through digital marketing, direct-to-consumer (DTC) operations, and cross-functional collaboration. Accomplished leader with a track record of mentoring high-performing teams and executing merchandising strategies that enhance profitability and market presence across multiple channels

Senior Manager, DTC Merchandising Operations
Serta Simmons Bedding LLC | March 2024 – Present

eCommerce Site Merchandising Manager
Serta Simmons Bedding LLC | June 2023 – March 2024

Omnichannel Merchant | Home Décor
Walmart | August 2021 – June 2023

Omnichannel Associate Merchant | Home Décor
Walmart | August 2020 – August 2021

eCommerce Category Specialist (I-II) | Patio & Garden, Home Décor
Walmart | August 2018 – August 2020
 

Bachelor of Arts - Marketing & Communications. University of Arizona.