About Haley Yeranossian:
Graduate of Syracuse University with a background in agency work, as well as Partnership Activation in the professional sports industry.
Experience
New York Yankees, New York, NY
Manager, January 2022 - Present
- Manage a $21 million portfolio of 35+ corporate partnerships, including Bank of America, the organization’s largest and longest relationship
- Partner relationships grew to include T-Mobile, Hess, Jim Beam Brands, State Farm, Constellation Brands and King’s Hawaiian
- Serve as the direct point of contact for clients to plan, activate events and process contract extensions
- In charge of building and maintaining relationships with the players, both current and former
- Coordinate and execute all talent appearances and events, process talent payments
- In-stadium and offsite game day events during entire 81-game season
- Fulfill partner assets at all offseason events, including the annual Bad Boy Mowers Pinstripe Bowl
- Assist in hiring and training of additional Partnership Activation department members
- Coordinate with Stadium Operations to obtain all necessary approvals to plan and execute in-stadium events from start to finish
- Meet with partners regularly to maintain and grow relationships and provide partners with proactive ideas to achieve objectives
New York Yankees, New York, NY
Senior Account Executive, December 2018 – December 2021
Eventive Marketing, New York, NY
Account Executive, July 2018 – November 2018
Octagon, Stamford, CT
Account Executive, March 2016 – July 2018
Direct Eats, Wilton, CT
Content Marketing Associate, July 2015-February 2016
INTERNSHIPS
TracyLocke, Wilton, CT
Intern, June 2014-August 2014
Education
SYRACUSE UNIVERSITY, Martin J. Whitman School of Management, Syracuse, NY
Bachelor of Science, Major: Marketing Management; Minor: Psychology, May 2015
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