Geoff Allen

HIRE ME!  Highly self-motivated, enthusiastic, and results-oriented Marketing Specialist and Graphic Design expert with proven strengths in digital marketing, influencer marketing and storytelling brand management. I’m also experienced in a wide variety of creative talents (website development, video production, illustration, commercial signage)  that allows me to diversify and bring unique products and services to target audiences, creating a strong customer experience. My aim is to always inspire, be creative and drive innovation.

• Planned and implemented social media campaigns using coordinated content and creative storytelling to engage in increased customer experience which resulted in 28% boost in lead generation, 32% in sales revenue and 14% increase in app downloads.
• Spearheaded creative team working w/marketing to strategize, design and implemented targeted B2B and B2C marketing campaigns resulted in 24% increase in reservations and 18% in product sales.
• Customized social media promotions to enhance strengths and pain points to deliver successful return of investment, including 38% increase in traffic and 122 business network increase.
• Implemented targeted web based applications and solutions to create storytelling journey to attract and funnel new leads and enhance the user experience.
• Designed original, custom graphics for multimedia projects such as web, print, video and other establish digital communication resources.
• Developed and produced customized websites for product promotions, sales content, event campaigns, and updated corporate apps and eCommerce product support.
• Designed and created conceptual collateral/websites for corporate vendors events, including destination travels, dealer promotions, corporate tours, and internal events and tradeshows.
• Improved the customer experience journey by analyzing website performance, and implementing industry trends for increased sales funnel traffic and engagement.
• Monitored competition and collected customer reviews and feedback in order to identify potential areas of improvement and business growth. Includes service desk  and app support.
• Collaborated with sales team providing detailed daily reports, and implemented new digital marketing campaigns to increase sales and brand awareness.
• Produced, scripted and created digital videos for tradeshows, eLearning and retail commercial monitors and presentations.
• Created one-of-a-kind packaging and specialized signage for products, promotional items, and executive product enhancements.
• Assisted in developing and maintaining client project calendars, tracking and budgets. Provided product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research and consumer research.
• Collaborated with vendors and third party resources to ensure style consistency with marketing materials.

• Art Institute Of Seattle | Associates in Visual Communication | Minor in Marketing
• Pierce College | Associates in Arts & Sciences | General Studies with marketing emphasis