
Gabriela Reyes
Marketing / Advertising / Public Relations
About Gabriela Reyes:
Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. With 9 years in marketing management, advertising and public relations. Areas of expertise include content development and brand management. Marketing Thought leadership content development,Marketing plan development,Product lifecycle management,Positioning ROI analysis,Special events planning,E-mail and direct mail marketing campaigns Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Coordinated and participated in promotional activities and trade shows. Directed and coordinated marketing activities and policies to promote products and services. Initiated market research studies and analyzed findings. Coordinated art and graphics creation for effective merchandising. Identified value propositions and key messages for all of the company's marketing campaigns. Preserved brand integrity by monitoring the consistency and quality of marketing content. Traveled nationally and internationally to meet with customers and deliver clear company messages. Developed and implemented campaigns for email, online advertising, search engines and direct mail. Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Coordinated and participated in promotional activities and trade shows.
Experience
Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. With 9 years in marketing management, advertising and public relations. Areas of expertise include content development and brand management. Marketing Thought leadership content development,Marketing plan development,Product lifecycle management,Positioning ROI analysis,Special events planning,E-mail and direct mail marketing campaigns Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Coordinated and participated in promotional activities and trade shows. Directed and coordinated marketing activities and policies to promote products and services. Initiated market research studies and analyzed findings. Coordinated art and graphics creation for effective merchandising. Identified value propositions and key messages for all of the company's marketing campaigns. Preserved brand integrity by monitoring the consistency and quality of marketing content. Traveled nationally and internationally to meet with customers and deliver clear company messages. Developed and implemented campaigns for email, online advertising, search engines and direct mail. Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Coordinated and participated in promotional activities and trade shows.
Education
Master in Business Director and Marketing
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