Frederick Robinson

My name is Frederick Robinson, but everyone calls me Fritz. I am a Digital Design and Digital Marketing professional with over ten years of experience. Much of that time has been spent in a Digital Advertising and Design environment, where I directly assisted Digital Sales teams from over 30 small- and medium-market television stations. Some of the support I provided included (but was not limited to) Graphic Design, Digital Design Strategy, Digital Marketing Strategy, Web Support, Social Media Support, and Digital Operations Management. I worked directly with sales teams and clients to set campaign goals, identify target audiences, develop clear messaging, and determine the best digital products to meet their needs. Additionally, I trained sales team personnel on the strategies, functionality, and sale of new digital products. I also provided backup support for Google’s DFP (now GAM) platform, launching, monitoring, and reporting on digital ad campaigns.

Before my work with television sales teams, I was involved in corporate rebranding and product marketing development at Rescue 42. During my time there, I built and managed three company websites, designed product logos and marketing materials, filmed and edited product videos, managed social media, and produced all trade show materials, including brochures and booth designs. I was recognized and awarded for several magazine ad designs and virtual trade show booths I created for the company. I also led a successful corporate rebranding campaign, which resulted in the creation of an incentive-based clothing line for our customers.

In addition to my digital experience, I have spent time working in print environments. I worked for just over a year at Roplast Industries, where I designed, proofed, and set up creatives for flexographic printing. Some of the clients I worked with included Nike, Reebok, American Eagle, Forever 21, NHL, and Converse, to name a few. Roplast was contracted to produce and print retail shopping bags for these clients. Similar to my time at Rescue 42, I also offered web support and development while at Roplast.

I am a highly motivated and creative individual who thrives in fast-paced environments where attention to detail is crucial. With a wide range of skills and years of experience, I have a lot to offer your company. I am also a quick learner, so if there’s something I don’t know, I’ll adapt quickly and keep up with the rapid changes in the digital world.

I look forward to the opportunity to speak further about how I can contribute to your operations and help grow your company.

AMB

2019-2024

Digital Design Specialist / Digital Marketing Strategist

Design multiple digital creative products for a variety of platforms and uses. Direct sales team support in digital design and digital marketing strategies. Management and training support for all digital products.

Heartland Media

2016-2019

Digital Design / Solutions Specialist

Front end website support for small/medium local television news stations. Digital advertisement design and Google Ad Management. Develop client and digital sales team digital marketing strategies.

Gorman Media

2015-2016

Digital Operations Manager

Direct support for the sales team with the management of all digital operations such as digital design, social media management, website management. Digital product management for SEM, social media and digital ad campaigns.

Rescue 42

2010-2014

Web & Graphic Designer

Designed all product logos, marketing materials and trade show booths. Developed and managed 3 company websites and all social media accounts. Created and executed a very successful corporate re-branding campaign.

The Art Institute - Interactive Communications 2007-2008

The Art Institute - Digital Design & Multi Media 2009-2010