Fred Gonzales

I’m Fred Gonzales—an experienced Sales Director with over 20 years of expertise in building high-performing sales teams and driving significant revenue growth, particularly in the new home sales industry. Based in Austin, TX, I’m known for my ability to craft strategic sales plans, optimize operations, and foster cross-departmental collaboration to achieve organizational goals. My focus is on recruiting, training, and retaining top-tier talent while cultivating a culture of continuous improvement.

Throughout my career, I’ve consistently exceeded sales targets, even in highly competitive markets. I’ve earned a strong reputation among brokers and sales leaders for delivering results and driving innovation. By leveraging data-driven insights, competitive market analysis, and customer feedback, I refine sales strategies and enhance profitability. I’m also dedicated to coaching and mentoring my teams to ensure ongoing success and the development of future leaders.

Director of Sales & Marketing, 01/2012 to 01/2025

Milestone Community Builders - Austin, Texas 

• Oversee operations and establish strategic direction for sales and marketing, driving organizational growth year after year across diverse community price points ranging from $300K to $4M. • Leverage data-driven insights and innovative strategies. • Develop and execute comprehensive sales plans to expand market share and increase revenue by double digits • Foster seamless collaboration between sales and marketing teams to ensure cohesive campaigns and targeted client outreach • Enhance profitability by optimizing budgets, improving operational efficiency, and controlling costs • Drive margin improvements by aligning interdepartmental strategies with market value perceptions • Recruit, train, and retain top-tier sales talent • Empower through coaching, mentoring, and professional development to build a strong leadership pipeline • Promote high-performing sales and account management professionals into leadership roles to ensure sustained success • Work with marketing, finance, and operations teams to optimize product offerings, pricing strategies, and distribution channels • Align strategies across departments to enhance outcomes and improve efficiency • Leverage market trends, customer feedback, and competitive analysis to tailor sales strategies and product offerings • Evaluate customer feedback to create solutions that meet client needs and improve satisfaction • Cultivate and sustain strategic alliances with key partners and vendors to unlock business opportunities • Build strong relationships that maximize growth potential and ensure long-term success • Analyze sales data, market trends, and performance metrics in order to increase sale conversion  • Manage and lead sales teams to achieve high performance • Implement performance management and mentoring programs to support team development • Set ambitious sales goals and develop strategies to achieve them • Consistently meet or exceed sales targets and increase overall revenue • Utilize data and trends to adjust sales approaches and improve outcomes • Build and maintain strong relationships with realtors, lenders, vendors, and customers • Streamline sales operations to enhance efficiency and effectiveness • Implement CRM systems and develop structured training programs for new hires • Organize workshops and skill-building sessions to promote continuous improvement across multiple departments • Develop and execute sales strategies aligned with consumer trends and market needs • Focus on negotiation, communication, and problem-solving to overcome challenges and drive results • Ensure high levels of customer satisfaction and loyalty through tailored services and support • Adapt sales processes to meet customer needs and expectations effectively • Leverage feedback to refine strategies and enhance customer experiences 

Vice President of Business Development

NPE Consulting - Ausitn, TX 11/2011 to 12/2012 

• Spearheaded initiatives to drive revenue growth, expand market share, and target untapped markets • Diversified the client base through innovative business strategies • Identified and capitalized on new business opportunities • Negotiated contracts to secure profitable business transactions • Built and maintained a robust pipeline of potential clients through effective networking • Cultivated strong client and partner relationships with exceptional service and personalized support • Fostered trust and loyalty throughout the client lifecycle • Analyzed performance data to refine strategies, improve brand awareness, and enhance pipeline generation • Used insights to align sales and marketing initiatives with business goals • Delivered tailored solutions to meet client needs, ensuring high retention rates • Provided consistent value and support to maximize client satisfaction • Demonstrated quick learning and adaptability to diverse market conditions • Consistently exceeded sales quotas and increased profitability through strategic planning • Led cross-functional teams to execute initiatives effectively • Organized and managed virtual and in-person events, including trade shows and training sessions • Promoted professional development through mentoring programs and workshops • Coordinated marketing strategies with sales efforts to optimize product positioning and go-to-market initiatives • Executed campaigns based on market trends and customer insights 

Lead Sales Representative, 01/2004 to 11/2011 

KB Homes - Austin, Texas 

• Led a high-performing sales team, providing strategic guidance and fostering a culture of success • Trained and mentored team members to ensure consistent achievement of sales goals • Played a pivotal role in driving sales growth and achieving revenue targets • Proactively identified and capitalized on new sales opportunities to expand business • Leveraged strong negotiation skills to secure contracts and drive business expansion • Ensured successful acquisition of new clients while maintaining profitability • Prioritized customer satisfaction to foster long-term client relationships • Focused on exceeding sales objectives while ensuring high-quality service • Contributed to sustainable business growth through strategic planning and execution • Built and maintained strong client relationships for continued business success

Austin Community College