Flita Fernandes

As a UX designer and researcher, I have a deep understanding of the needs and preferences of users, and I use this knowledge to create effective and enjoyable digital experiences. I am skilled in conducting user research, such as user testing, surveys, and interviews, to gather insights into user behavior and preferences.

I am also adept at creating wireframes, prototypes, and visual designs that take into account both user needs and business goals. I have a keen eye for detail and a passion for creating designs that are both functional and aesthetically pleasing.

As a critical thinker and problem solver, I can identify pain points in a user's experience and develop effective solutions to address them. I am comfortable working collaboratively with other members of a design team, such as product managers, developers, and other designers, to bring my ideas to life.

Overall, as a UX designer and researcher, I play a critical role in shaping the digital experiences that people have with products and services, and I am committed to creating designs that are intuitive, accessible, and delightful to use.

Product developer at Bench Daddy LLC
Assisting with manufacturing, quality control of merchandise, measuring, marking, cutting,
sewing, tagging, pattern making, and other aspects that go into manufacturing, as well as
developing company brochures and marketing strategies.

3D Apparel designer at Wiener Products Inc.
Working with multiple divisions (Apparel, shoes, and hosiery) by rendering products in CLO3D by Interpreting designs from Al, building new products, merchandising product assortments in mock store displays, and executing products in CLO for fit, virtual sampling, and product presentations.

Research Assistant at Pratt Institute 
Co-wrote a research paper. The study explored the current experiences of Ukrainian
adolescents affected by the Russia-Ukraine war. The study focused on a) changes in
adolescents' lives caused by the war, b) adolescents' emotional reactions to the disruptions
caused by the war, c) coping strategies employed by adolescents in dealing with disruptions,
and d) the role of information technology in supporting new realities and coping strategies of adolescents.

 UX Usability Expert at Pratt Institute Center for Digital Experiences 
To improve the accessibility of the Staten Island Hunger Task Force website, UX research was conducted using methods such as user interviews and usability testing. Based on the research findings, recommendations were provided to improve accessibility

Pratt Institute - MS in Information Experience Design ( current )