Donna T Garibay

With over 20 years in the field, I’ve built and led marketing and promotion teams from the ground up — setting schedules, recruiting talent, canvassing, and managing operations for staff sizes of 20-plus. I’ve handled all aspects of administration, including paperwork, as well as the setup and breakdown of major events. This included contacting and collaborating directly with venue-appointed points of contact to build strong, dynamic relationships that benefited the marketing team — providing flexibility around rules and regulations (such as relocating spots or “roaming”) and securing financial discounts.

I’ve overseen and executed high-profile promotions for nationally recognized companies and entertainment events, including a multi-city Limp Bizkit campaign through Live Nation. My work spans major venues such as The Susquehanna Bank Center (Camden, NJ), The Wachovia Center (Philadelphia, PA), PPL Center (Allentown, PA), Verizon Center (Washington, DC), Jiffy Lube Live (VA), Oriole Park at Camden Yards, Nationals Park (DC), Prudential Center (NJ), and stadium activations for teams including the Pittsburgh Pirates, Philadelphia Phillies, New York Mets, New York Giants, Philadelphia Eagles, Baltimore Ravens, Pittsburgh Steelers, Philadelphia 76ers, Philadelphia Flyers, Brooklyn Nets, Washington Wizards, and Washington Capitals — just to name a few.

Highly motivated and predominantly commission-based, I’ve developed the ability to work efficiently and productively — earning promotions and discovering what works best in real-world marketing. I approach challenges as opportunities with multiple solutions and thrive across departments. From remote sales with Condo Travel Club and call center operations to OPC booking on the ground, I’ve worked in multiple roles within nearly every company I’ve partnered with. My passion for learning each company’s systems, policies, and operations allows me to represent them with integrity, transparency, and informed confidence.

I’ve also managed and de-escalated on-site confrontations between competing lead generation teams — especially when OPC setups were placed too closely at high-traffic events. Using calm, direct communication and a firm grasp of venue policies, I would mediate disagreements, negotiate space reallocations, and diffuse tension between representatives while maintaining professionalism.

In both remote and in-person roles, I consistently engaged with dissatisfied or previously frustrated consumers. Through a careful, empathetic approach — whether over the phone, via Zoom, or face-to-face — I successfully diffused tension, resolved concerns, and restored trust in the brand. Many formerly hostile customers left the interaction cheerful and receptive, often choosing to continue patronage and even advocate positively for the company afterward.

My loyalty and reputation within the travel industry runs deep. I’ve worked with Sundance Vacations as both a dedicated employee and an independent contractor for over 20 years. Because I never signed a non-compete, I was able to respectfully expand my impact — sharing my expertise and applying proven strategies across other travel companies, helping them grow while maintaining the industry’s highest standards of integrity.

I’m known for being an upfront communicator with a strong reputation across the travel industry and as an independent contractor on numerous successful promotional campaigns. I’m a collaborative powerhouse who shines in support roles and steps effortlessly into leadership. Thanks to a deep understanding of personality types and communication styles, I bridge gaps and build trust — turning friction into opportunity and laying the foundation for limitless growth.

As both a Lead Generation Manager and frontline Lead Generator, I’ve consistently ranked as a top producer in both lead generation and sales. I’ve written high-performing scripts still used by companies such as Sundance Vacations, Wyndham Resorts, Bluegreen Vacations, Exploria Resorts, and other long-term partners. Additionally, I’ve collaborated closely with travel industry leaders such as Condo Travel Club and Hilton on successful campaigns. I quickly adapt to new systems and thrive in fast-paced environments — often multitasking to generate leads, book appointments, call prospects, and close deals myself. I’m equally comfortable working remotely, on the phone, or in person. My technical fluency spans Google Workspace, Google Spreadsheets, Zoom, Microsoft Teams, QuickBooks, SalesForce, Monday, Concora, and a range of Afterpay and in-house financing systems — ensuring seamless collaboration, accountability, and efficiency across every platform.

• Thompson Education Direct, Scranton, PA
High School Diploma (Accelerated Graduation)
I graduated ahead of schedule, which gave me the incredible honor of graduating alongside my older brother.
• Keystone College, La Plume, PA
Associate’s Degree in Business and Marketing (Incomplete)
I completed most of my coursework but stepped away just a few credits shy of earning my degree due to personal reasons.
• Sales & Deal Structuring – 60-Day Training Program
I completed a comprehensive 60-day employment-based course focused on selling big-ticket items via online platforms like Zoom, including backend components such as contracts, SalesForce, Monday, Concora, various Afterpay systems, and in-house financing structures. While only 30 days were required for employment, I went above and beyond — completing the full 60-day program and shadowing multiple seasoned staff to gain a well-rounded understanding of each company’s culture, systems, and customer approach.
• Immersive Field Sales Training
I completed a two-week hands-on sales program that placed us in real-world public settings — from parking lots to street corners — challenging us to sell magazine subscriptions or miscellaneous products to complete strangers. It taught me to adapt quickly, think on my feet, and confidently engage with any audience.
• Real-World Experience & Industry Mastery
While I’ve picked up tools like QuickBooks, Google Spreadsheets, SalesForce, Monday, Concora, and a range of digital financing platforms along the way, most of my professional know-how has come from hands-on work. Leading the pack in lead generation, sales, and OPC gave me rare access to behind-the-scenes business operations, negotiating, training, and strategy that no classroom could fully replicate. I learned by doing — solving, adapting, leading, and thriving in environments that demanded real results and meaningful relationships, doing what is necessary to get the job not just done — but perfectly executed, making me the leader I am today.