Donna Matthews

Results-driven and dynamic Director of Business Development with 15+ years experience in
team building, sales, acquisitions, client retention, business management, and strategic
partnerships. Serve as the company’s lead representative at key client industry events and client
meetings. Proven track record of driving revenue growth, optimizing business operations, and
fostering strong relationships. Adept at identifying market opportunities and executing strategies
to maximize profitability. Expertise in marketing strategy, brand management, website
development to enhance business visibility, customer engagement, and long-term loyalty.
Passionate about employee engagement and satisfaction, leveraging team-building initiatives to
cultivate a motivated, high-performing workforce.

• Lead strategic business development initiatives to drive revenue and market expansion,
increasing revenue from 7 million to 58 million.
• Establish and maintain key partnerships to enhance business opportunities, resulting in
56% new partnerships annually.
• Develop and implement sales strategies to increase client acquisition and retention,
achieving 50% client growth.
• Oversee contract negotiations and high-level client relationships, closing deals valued at
2 - 4 million annually.
• Build, develop, and mentor a high-performing sales team
• Collaborate with cross-functional teams to optimize business performance and scalability.
• Spearhead marketing and branding initiatives to elevate brand awareness and market
positioning.
• Lead website development efforts to improve online presence, customer experience, and
digital marketing effectiveness.
• Designed and implemented client retention programs, including loyalty incentives,
personalized communication strategies, and service follow-ups, leading to an increase in
repeat business.
• Established targeted client retention initiatives, such as email marketing sequences,
customer appreciation events, and exclusive client promotions, improving client
retention.
• Led committee initiatives that enhanced member engagement, organized high-profile
industry events, and increased sponsorship participation.
• Enhanced employee satisfaction and engagement by orchestrating team-building events,
fostering collaboration, and promoting a positive workplace culture.
• Developed and led training programs to improve team performance and align company
goals with employee development.

BA Business Management / Communications – UT Dallas
Landscape Design Certificate - Emory University
CPM & CAM Designations - AAGD
Certifications & Affiliations