Dennis Ly

I'm an experienced Customer Success Manager and Email/SMS Marketer with a proven track record in the tech industry. Proficient in email marketing, customer relationship management (CRM), account management, software as a service (SaaS), and HTML. Holds a Bachelor of Arts in Mass Communications/Media Management from Menlo College.

Professional Experience Summary:

CRM & Lifecycle Marketing Expertise (7+ years): Specialized in email, SMS, and multi-channel lifecycle campaigns, driving engagement, retention, and revenue growth across retail and SaaS brands.

Professional Roles:

Senior SMS Marketing Manager at Tailored Brands (2022–Present): Led CRM initiatives across email/SMS, built segmentation and personalization strategies, launched automated workflows, and achieved YoY sales growth.

Email & CRM Marketing Manager at V Shred (2021–2022): Designed drip campaigns, behavioral triggers, and integrated multi-channel automation to increase customer lifetime value.

Email Marketing Manager at Tailored Brands (2018–2021): Managed campaigns for 8M+ users, executed dynamic content strategies, and optimized deliverability and conversion.

Customer Success & Consulting (2011–2018): At Selligent, managed 20+ enterprise SaaS accounts, drove adoption, created success playbooks, and maintained a 96% renewal rate.

Early Career (2008–2011): At Lyris Technologies, advised clients on email and SMS best practices, segmentation, and deliverability optimization.

Core Strengths:

CRM platforms: Braze, Iterable, Klaviyo, Cheetah Digital

Lifecycle automation, personalization, A/B testing

Compliance (GDPR, CCPA, TCPA)

Cross-functional collaboration with product, creative, and analytics teams

My BA degree in Mass Communications is highly relevant because it underpins your ability to craft compelling, data‑driven marketing campaigns that resonate with diverse audiences.