Debbie Fliehman

Accomplished results-driven executive and strategist offers >30 years of experience in marketing, communications, sales, advertising, public relations, sales promotion, media relations, and operations. Professional applies meticulous attention to detail and simultaneously orchestrates multiple projects/campaigns while aligning with corporate priorities. Offers an entrepreneurial spirit and collaborative work style, ensuring value-added contributions as an active team member and independent producer. Project management skills include conceptualization to execution and follow-up. Advanced written and verbal communication skills include content and presentation development, storytelling, strategic planning, and speaking. A critical thinker creates approaches that favorably impact the audience and engage with valued and influential stakeholders. Cross-functional experience includes launching traditional and digital marketing and communications initiatives; team and agency management; executive presentation development and delivery; print, digital, e-commerce, broadcast, live and virtual events, websites, SharePoint sites, publications, media, branding, and video.

Strategic communications planning, management consulting, mentoring, program development, implementation, content development (technical, clinical, corporate messaging) and project management, design and development of communications, presentations, training and education, success stories and case studies. Branding, identity, marketing, advertising and sales pitches, onboarding / upskilling, builder and computational expert material development, AI, machine learning, data ingestion through normalization, querying and extraction, data governance and usage compliance, change management, dataset acquisition, partnerships, Convergence and ARCH adoption and promotion.

Digital communications; dataset communications and instruction for back-end and front-end users; SME interviews; Dossiers: Competitive Intelligence, Safety, and Target; Real World Data and Real World Evidence dashboards and case studies; Histopathology; Myelodsplastic Syndromes (McKesson), gene promiscuity and compound advancement, genetic biomarkers among non-small cell lung cancer patients across real-world oncology datasets; Proof study in Axial SpA (Rheumatology TA) Axial Spondyloarthritis. 

Fostered alignment and engagement among Global/HQ, legacy Allergan, US teams, and affiliate audiences. Developed communications for live and virtual meetings, SharePoint sites, email, video, audio, digital newsletters. Partnered with internal teams and vendor agencies for key leadership and all-staff meetings. 

President, Creative Technical Resources, Lincolnshire, Illinois                                                                                      

Accomplishments:

1. Corporate Communication Global Value-Added Services – Formed relationships with American Express, Hertz, and other service providers to promote utilization by divisions to leverage savings.
2. Corporate Magazine Production - Edited, designed, and published an award-winning newsletter 6X annually and distributed to over 3,000 globally for 20+years for a privately held $1B global enterprise.
3. Corporate Quality Improvement Development and Delivery – Composed and facilitated quality improvement leadership processes with corporate executives, division leadership, and hospitals.
4. Corporate Reputation Strategies – Designed content and materials for multichannel community and national media to thousands of influencers, trade, websites, blogs, and in public view, i.e.
5. Federal Reserve Bank Marketing – Composed original content for sequenced online newsletters, created, and maintained a landing page and online store for district educators to download materials.
6. Global Healthcare Manufacturer and Service Provider – Conceptualized, facilitated, and operated an application and award process for a quality improvement competition among dialysis centers.
7. Global Manufacturing Marketing Operations and Consultant – Designed and produced sales, marketing, and communication materials, planned, and budgeted special events and special projects.
8. Marketing Agency Founder and Owner – Built an agency business from ground zero. Contracted to work on thousands of high-profile projects with hundreds of corporate clients in 20+ industries.
9. Medical Cannabis Cultivation Center – Formalized marketing strategies for the business plan as a key member of the development team for the investment group’s application for a license in Illinois.
10. Medical Waste Management – Improved relations between a hospital customer and corporate team with negotiating skills that defined expectations, proposed, and executed a solution.
11. Opioid Addiction Treatment Services – Spearheaded and executed multi-state strategic marketing plan development with Medical Director, Executives, Regional Managers, and Center Directors.

Directed all marketing and communications efforts that exceeded client expectations for national campaign design, development and implementation, content development, graphic design, budgeting, project management, employee and customer communications, and executives’ special outreach projects, all created to raise awareness, improve relations, promote products, motivate employees, and attract customers. 

• Directed and produced executive and corporate videos to elevate reputation, gain awareness, generate leads, and encourage customer and employee engagement for divisions of Fortune 500 companies.
• Designed and managed reward and recognition programs for plant safety, service, and performance initiatives, including sales incentives for corporations and divisions of Fortune 500 companies.
• Collected, organized, and distributed data to corporate executives for senior executive 360° self and peer reviews in multiple leadership categories of expected performance for Fortune 500 companies.
• Impacted agency’s profit and loss by directing internal and external project resource allocation and managing day-to-day business, new business development, accounts receivables, and payables. 
• Selected, hired, and managed full-time staff, graphic designers, writers, administrative support, photographers, programmers, printers, promotional suppliers, research associates, stock imagery, illustrators, and freelancers.

Additional Education