Michael Brown

Dynamic Senior Marketing leader with a proven track record of driving e-commerce revenue growth and developing digital marketing strategies. Expert in digital advertising and data analysis that accelerate lead generation, achieving significant increases in brand engagement and customer retention.

Senior Marketing Manager, American Labelmark Company, January 2012-January 2025 

Chicago, IL

• Boosted e-commerce share from 15% to 28% of overall company revenue, exceeding goal by 8%
• Created and executed comprehensive digital marketing channel GTM strategy and saturated pipeline with lower-funnel PPC, SEO, and Google Shopping transactions
• Grew inherited SEM function efficiency by 57%, increased margin by 122.22%, and exceeded average annual revenue by 14% by implementing strategic resource investments
• Leveraged captive audience promotion by increasing annual blog readership by 18%
• Modernizing antiquated email marketing practices, increasing open rates from 15% to 24%, and expanding channel revenue by 30% in 60 days
• Generated upper-funnel brand engagement leading to 300% gain in social media followers and 1000% increase in subscribers
• Led website re-design and deployment during a company-wide ERP, PIM, CRM, and web platform overhaul
• Deployed CRM solution resulting in customer behavior analysis and automated marketing engagement development

Marketing & Communications Consultant, Freelance, January 2010-January 2012 

Chicago, IL

• Expanded real estate lead generation by 15% by designing online advertisements with a cohesive, professional brand
• Boosted real estate close rates by 8% by developing foundational sales skills of agents
• Contracted to develop digital strategies for Museum's (MSI – Chicago) annual giving outreach in 2011

Marketing Manager, BIR Training Center, January 2009-January 2010 

Chicago, IL

• Increased lead generation by more than 20%, and school enrollments by 10% in 2010 over 2009
• Executed open house plan, enhancing market reach, lead generation, and enrollments in non-digital channels
• Expanded online lead generation by 80% in SEM channels
• Secured marketing budget increase based on comprehensive SEO and PPC analyses and optimized campaigns, testing, and reporting
• Developed KPIs for each channel by analyzing lead and sales source data captured by customized dashboard

Marketing Manager, KnowledgeAdvisors, January 2006-January 2009 

Chicago, IL

• Expanded revenue by 33% each year through development of customized marketing content, collateral, and GTM strategies
• Increased web traffic by 60% and inbound leads by 25% within a year of start-up launch
• Created updated website with rich, segmented content and visual appeal designed to appeal to both customers and partners
• Led year-long brand repositioning project, resulting in company sale within 3 years at a 15-fold profit

Instructor, Undergraduate Leadership Program, Northwestern University, January 2004-June 2004 

Evanston, IL

Education

Master of Science 

Communication:  Northwestern University, Evanston IL 

Bachelor of Arts: Journalism, Columbia College, Chicago IL