David Lytel

Digital campaign strategist experienced in all aspects of online organizing, fundraising and marketing.  Mature judgement, excellent writer, skilled with all forms of digital advertising and promotion. Well-trained in professional research methods and campaign analytics.   Intellectually agile, methodical, responsive, organized, flexible, adaptable.  Excellent listening skills.  Capable of sifting through distractions to maintain focus on the essential task.  

 My key skills are digital campaign management and strategic guidance, digital content and content creation and distribution, data-driven campaigning and optimization, and list building and growth techniques.  I have mastery of WordPress and familiarity with other content management systems.  

2023-2024 Redefeat Trump PAC, Founder.  Federal PAC directed at mobilizing some of the 90 million non-voters, in the swing states.  Created a non-voter file showing qualified but unregistered voters for volunteers.  Built and operated the Website in WordPress.

2021-2023 Majority Messaging, Co-founder:  Multiple services sold to digital strategists and online campaign consulting firms.  About 60 clients.

1999-2020 Democrats.com, co-founder and business development lead:  Vendor of Internet campaign services for Democratic political campaigns to attract e-mail addresses for resale.  More than 500 campaign clients for list building and growth strategies.

2005-2006 e-advocates, 2005—2006 Vice President, Campaign Strategies: Internet campaign firm specializing in legislative mobilization campaigns for commercial, nonprofit and political clients. Duties included:

2003-2005 Committee to Redefeat the President. Founder.  Political action committee headquartered at ReDefeatBush.com.  Organized voter registration “Calling Crews” in 10 states.  Supervised paid staff of 16 and over 10,000 volunteers.   Created clever digital objects to promote viral marketing campaigns

1993 to 1996 Information Infrastructure Specialist, Office of Science and Technology Policy, White House, Washington, DC:  Mission was the commercialization/privatization of the Internet.  

Prior to this I have run 15 campaigns in the pre-digital era.
 

1992 Ph.D., Government Department, Cornell University dissertation on interactive media and political change.
1988 M.A., Government Department, Cornell University
1989 M.S., Park School of Communications, Ithaca College
1981 A.B. with Honors in Environmental Studies, Brown University