daniela Rojas

I am a seasoned professional in Communication and Corporate Relations with a strong emphasis in Marketing, holding a degree from the University of Medellin in Colombia. Over the past decade, I have cultivated a diverse and robust skill set while leading digital marketing teams and spearheading impactful campaigns. My expertise spans across various domains, including advertising, e-commerce, email and SMS marketing, as well as BTL and ATL activities. I have a proven track record of enhancing brand visibility, driving sales, and fostering meaningful customer engagement through meticulously crafted 360-degree marketing strategies. In my role as a Communication and Social Media Manager at Fotoeditores S.A.S, I successfully managed social media accounts for seven high-profile clients, significantly improving their public perception and follower engagement. As an Email Marketing Specialist at OWEY S.A.S, I designed effective email campaigns that substantially boosted sales and achieved remarkable ROI through Facebook ADS campaigns. At VZ Technology S.A.S, I excelled as the Head of E-Commerce and Content Manager, developing and managing online sales channels across various marketplaces, leading a team of six, and generating substantial monthly revenues. My strategic planning and execution of digital marketing campaigns at Grupo Jokmac, Soler resulted in notable increases in follower counts and web traffic, positioning the brands prominently in search results. I have also provided consultancy services for several companies, including RCA Latam, Aeromaquinados SAS, Ingenio Lab SAS, and Cilab Digital, where I devised and implemented comprehensive digital strategies that drove significant growth in online presence, sales, and customer engagement. Most recently, as an Associate at TJX (Marshalls) in the United States, I honed my customer service skills, supported a positive store culture, and contributed to the efficient operation and sales processes. My technical proficiency encompasses advanced use of Illustrator, Photoshop, and Excel, as well as hands-on experience with the front end of WordPress and Vtex. I am adept at audience analysis, leveraging data insights to refine marketing strategies and maximize impact. My strong leadership abilities enable me to manage cross-functional teams effectively, ensuring the successful execution of projects and achievement of business objectives. Overall, my extensive background in digital marketing, combined with my analytical and creative skills, positions me as a valuable asset capable of driving brand success and growth in competitive markets.

I am a professional in Communication and Corporate Relations with an emphasis in Marketing, graduated from the University of Medellin in Colombia. With a 10-year career leading teams in the field of digital marketing, I have extensive experience in advertising, e-commerce, email and SMS marketing, as well as in planning and coordinating BTL and ATL activities and managing influencers. My skills include proficiency in tools such as Illustrator, Photoshop, advanced Excel, and experience in the front end of Wordpress and Vtex. My greatest strength lies in audience analysis, as well as in designing 360-degree strategies for brand positioning and product sales.

Bachelor’s in Communication and Corporate Relations University of Medellin Medellin, COL 2011 - 2017 With a degree in Communication and Corporate Relations with an emphasis in Marketing from the University of Medellin, I have over 10 years of experience in digital marketing. My career has included roles such as Communication and Social Media Manager, Email Marketing Specialist, E-Commerce Manager, and Marketing Manager. I have successfully led teams and executed campaigns across various platforms, contributing to the growth and brand positioning of multiple organizations. I hold an international accreditation from the Public Relations Society of America (PRSA), an esteemed entity that accredits the teaching of Public Relations worldwide. This accreditation underscores my commitment to maintaining high standards in the field of public relations and communication.