Dana Lenard

Dedicated and detail-oriented Account Manager passionate about delivering high-quality work and exceptional client service. Managing a client portfolio valued at $750,000, I focus on helping clients achieve their business goals by crafting tailored marketing strategies that enhance their brand story and drive measurable growth. With experience in full-funnel marketing initiatives—including PPC, email, and direct mail—I develop and execute strategic campaigns that are optimized to maximize ROI. Known for my commitment to quality, precision, and efficiency, I ensure that every project meets the highest standards. I am committed to building strong client relationships and collaborating closely with internal teams to create a seamless and supportive experience for everyone involved.

• Manages a portfolio of 25 client accounts representing $750,000 in revenue; acts as the primary contact to ensure client needs are met efficiently and with high-quality deliverables
• Develops, proposes, and oversees data-driven marketing strategies, including PPC campaigns, email marketing, and direct mail, to align with client-specific goals and identify future growth opportunities
• Manages a client digital ad spend portfolio of $500,000 annually; analyses campaign performance to make strategic optimizations and reallocate budget to high-performing campaigns to maximize ROI
• Collaborates seamlessly with internal teams to oversee timely completion of deliverables, ensuring the highest quality and alignment with client goals and brand standards
• Partners with clients to establish actionable marketing goals and design customized strategies to reach them, offering ongoing support and performance insights to drive long-term success and growth
• Oversees end-to-end website build projects by tracking progress milestones, ensuring adherence to timelines, and conducting final quality checks for site performance
• Creates content schedules based on SEO best practices and keyword trends to boost client website visibility, traffic, and engagement

Bachelor of Science in Business Administration 
Major – Marketing 

Bachelor of Science, Strategic Communication
Emphasis – Public Relations