Cris Aguila
Marketing / Advertising / Public Relations
Services offered
Dear hiring manager,
I am excited to apply for the Senior Marketing role. With over nine years of experience in lifecycle marketing, I specialize in email, SMS, push notifications, rewards, referral programs, and funnel automation for DTC and B2B brands.
At LeCore Logic, as Senior CRM Manager, I led email segmentation, campaign calendaring, and growth analysis for beauty and fashion clients, managing over eight accounts simultaneously during peak seasons.
I have a proven track record in lifecycle marketing, having developed an automated B2B onboarding system at Abstrax Tech that generated $150K in six months. At Plants by People, I revamped our Shopify site, leading to a 35% increase in customer retention. At Ready Set Food, I created a rewards program portal, boosting repeat purchases by 20%.
My expertise spans top ESPs, including Klaviyo, Attentive, Salesforce, Braze, and Yotpo. I excel in optimizing campaigns and collaborating with cross-functional teams to drive customer engagement and retention.
I am eager to bring my skills and contribute to your marketing efforts. Please find my resume attached for further details. I look forward to discussing how my experience aligns with your needs.
Experience
I am a seasoned marketing professional with over nine years of experience specializing in lifecycle marketing, CRM, and customer retention strategies for DTC and B2B brands across fashion, beauty, and wellness industries. My expertise includes designing and executing email, SMS, and push notification campaigns, as well as managing rewards, referral programs, and funnel automation. I have worked with top ESPs such as Klaviyo, Salesforce, and Braze, delivering measurable results like increased customer retention, higher engagement, and significant revenue growth. My leadership experience spans managing cross-functional teams to drive impactful marketing campaigns and loyalty programs.
Key achievements:
- Increased customer retention by 35% through Shopify site redesign at Plants by People.
- Boosted repeat purchases by 20% via a rewards program at Ready Set Food.
- Generated $150K in six months with an automated onboarding system at Abstrax Tech.
Education
Bachelor of Arts in Marketing Management
Auckland University, Class of 2015
Associate Degree in Marketing
Orange Coast College, Class of 2012
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