Catherine Heckler
Banking / Loans
Services offered
Visionary and strategic financial services Executive with over 15 years of experience building full-funnel customer journeys across all touchpoints, driving transformation, retail and commercial banking product innovations, and achieving assigned KPIs. Known for pioneering the integration of advanced technologies to modernize operations, enhance lifetime customer value, and mitigate risks. Proven record of winning multiple awards and exceeding growth targets by leading high-performing teams, increasing digital engagement by 25%, and optimizing efficiencies through data-driven strategies. An influential leader who expertly navigates regulatory landscapes fosters a culture of creativity and propels organizations toward strategic objectives. Effectively manage teams with a high degree of emotional intelligence.
Experience
- Chief Digital and Chief Retail Sales Officer for a $5 billion community bank - optimized channel delivery, managed product, marketing, pricing, and brand.
- Consulting Manager, Digital Banking for a global Technology consulting firm. Consulted with C-suite executives to create plans and roadmaps to maximize revenue, drive operational efficiencies, and mitigate risk. Worked with geographically diverse teams.
- VP Product Manager and Innovation for a $5 billion community bank. Looked after all retail and small business products, created new products, and delivered technology enhancements. Managed marketing innovations.
Education
Mini-MBA in Digital Marketing, Rutgers University, Brunswick, NJ
BBA, Information Technology, Ursinus College, Collegeville, PA
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