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Washington, D.C.
Christian Calhoun

Christian Calhoun

Cannabis Professional and Marketing Specialist

Upper Management / Consulting

Washington, D.C., Washington

Social


About Christian Calhoun:

With a strong foundation in cannabis science, regulatory compliance, and strategic communication, I specialize in bridging industry knowledge with consumer education. Holding a Master’s in Medical Cannabis Sciences & Therapeutics, I have worked across multiple facets of the cannabis sector, including digital marketing, public relations, and retail operations. I have contributed to the transition of dispensaries into adult-use markets, developed educational initiatives to enhance consumer awareness, and worked with regulatory stakeholders to support safe and compliant access. Whether optimizing content strategies, managing brand narratives, or consulting on compliance matters, I bring a results-driven approach to advancing the industry.


 

Experience

Consumer Education Manager, Flowerz Cannabis Hemp – Washington, DC

November 2023 – Present | 40 hours/week

Supervisor: Tatjana Bresson

• Operated as a retail supervisor and product expert, improving patient and customer engagement through informative experiences and knowledge transfer.

• Coordinated educational content for consumers with the SEO team and Chief Marketing Officer, helping establish the company as an industry authority and fostering confidence in safe cannabis use.

• Applied extensive knowledge of natural cannabinoids and their derivatives to explain how federally compliant flower interacts with the body to provide therapeutic and analgesic benefits.

• Managed digital content creation and implemented SEO strategies to maintain brand integrity and enhance public perception through strategic copywriting and media engagement.

• In response to the dissolution of the I-71 market, collaborated with Council Member Robert Allen and the office of Kenyan McDuffie to support the hemp market in Washington, DC, ensuring consumer access and generating taxable revenue alongside medical dispensaries.


 

Senior Editor/Creative Director, The Haze – Washington, DC

March 2021 – Present | 20 hours/week

• Developed marketing and communication strategies to increase patient engagement and public awareness of medical cannabis flower from licensed cultivators in Washington, DC.

• Created an educational platform featuring in-depth reviews of flower products from licensed operators within the DC medical cannabis program to build consumer trust in cannabis as medicine.

• Strengthened media relations by crafting strategic story pitches and media advisories to enhance the organization’s public image.

• Managed digital content creation to ensure consistency and brand cohesion across all platforms.


 

Macro and micro bud shot samples available upon request.


 

Executive Marketing Intern, Monko – Washington, DC

August 2023 – October 2023 | 40 hours/week

Supervisor: Immanuel Powell

• Executed marketing strategies aligned with corporate objectives, leveraging analytics to track and report on campaign performance.

• Increased customer engagement through targeted social media campaigns and digital marketing efforts, working directly with the CEO and Chief Marketing Officer.


 

Shift Supervisor, Green Thumb Industries Inc. – Maryland

June 2023 – July 2023 | 40 hours/week

Supervisor: Caleb Irwin

• Collaborated with corporate executives and led the floor team for the transition of RISE Dispensary Bethesda into the adult-use market on July 1, 2023.

• Trained the sales team on cannabis products and DUTCHIE POS systems within a limited timeframe.

• Provided guidance and motivation to patient care specialists during operational shifts, managing a threefold increase in foot traffic.

• Worked alongside corporate teams to transform the storefront into an inviting and accessible space for new adult-use consumers.

• Gained proficiency with DUTCHIE backend operations, handling flower inventory and updating analytical data in the state system daily.

• Resigned to address personal responsibilities.


 

Cannabis Reviewer, Toker’s Guide – Washington, DC

January 2023 – June 2023 | 20 hours/week

Supervisor: Hannah May Clarke

• Conducted in-depth cannabis strain reviews, effectively communicating their effects and features to thousands of online readers.

• Assisted in the development of educational campaigns designed to inform consumers about safe cannabis use.

• Helped consumers connect with reputable vendors committed to safety and customer satisfaction.

• Utilized high-resolution macro photography to capture intricate details of medical cannabis flower for various media applications.


 

Patient Consultant, Takoma Wellness Center – Washington, DC

August 2021 – June 2023 | 40 hours/week

Supervisor: Nikki

• Provided expert guidance to patients on cannabis products, emphasizing therapeutic benefits and adherence to ABCA medical standards.

• Participated in community outreach initiatives to educate the public on medical cannabis benefits and responsible consumption.

• Applied knowledge of lipophilic compounds in cannabis to tailor product recommendations for patients and caregivers.

• Led staff training programs for patient consultants, ensuring a standardized approach to knowledge transfer and patient support.


 

 

Education

Education

Master of Science in Medical Cannabis Sciences & Therapeutics
University of Maryland

Bachelor of Science in Business Administration, Business Management
Johnson & Wales University-North Miami, North Miami, FL

 



 

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