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CHEN LIANG

CHEN LIANG

Marketing Manager

Marketing / Advertising / Public Relations

Irvine, Orange

Social

About CHEN LIANG:

Hi, I’m Chen Liang, a marketing professional with over six years of experience driving integrated campaigns and cross-functional initiatives across digital platforms. Most recently, I served as a Marketing Manager at Papaya Lifestyle LLC, where I led performance-driven campaigns across platforms like TikTok, Wayfair, and Shopify, increasing sales by 300% and improving customer retention.

In parallel, I’ve been running Flashbuy Technology part-time, where I’ve built marketing strategies from the ground up and successfully grew the customer base by 200%. My background also includes hands-on experience in social media, content creation, market analysis, and creative design using tools like Adobe Illustrator and Photoshop.

With dual degrees in Economics and Psychology from UC Irvine and a Master’s in Management of Technology from NYU, I bring both analytical thinking and creative problem-solving to every project. I’m passionate about turning insights into action and collaborating across teams to deliver campaigns that resonate with diverse audiences.

Experience

Hi, I’m Chen Liang, a marketing professional with over six years of experience driving integrated campaigns and cross-functional initiatives across digital platforms. Most recently, I served as a Marketing Manager at Papaya Lifestyle LLC, where I led performance-driven campaigns across platforms like TikTok, Wayfair, and Shopify, increasing sales by 300% and improving customer retention.

In parallel, I’ve been running Flashbuy Technology part-time, where I’ve built marketing strategies from the ground up and successfully grew the customer base by 200%. My background also includes hands-on experience in social media, content creation, market analysis, and creative design using tools like Adobe Illustrator and Photoshop.

With dual degrees in Economics and Psychology from UC Irvine and a Master’s in Management of Technology from NYU, I bring both analytical thinking and creative problem-solving to every project. I’m passionate about turning insights into action and collaborating across teams to deliver campaigns that resonate with diverse audiences.

Education

New York University - Management of Technology M.S.

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