Cecelia Martin

As a Senior Ecommerce & Digital Operations Leader, I specialize in turning complexity into clarity and strategy into measurable outcomes. With over a decade of success at companies like GoPro, Barnes & Noble, and Penguin Random House, I lead initiatives that streamline operations, reduce costs, and improve customer satisfaction across global ecommerce ecosystems.

At GoPro, I led the successful launch of gift card programs in nine countries, optimized post-purchase communication flows to reduce call volume by 25%, and developed business cases for high-impact programs like Buy with Prime and BOPIS. At Barnes & Noble, I managed a $52M freight P&L and drove a 12% reduction in split orders through smarter sourcing strategies.

My superpower lies in aligning cross-functional teams—from logistics and S&OP to merchandising and FP&A—to drive forward initiatives that balance operational precision with customer-centric design. Whether I’m building forecasting models, optimizing order life cycles, or driving contract negotiations, I’m focused on solutions that scale, save, and succeed.

I have a masters in Library and Information Science.