Carol Lima

I’m a trilingual Marketing Strategist with over a decade of experience leading transformative brand initiatives, product launches, and high-impact events across the beauty and luxury industries. With a degree in Marketing & Communications and certifications in digital strategy, AI for marketing, and content innovation, I bring both creative instinct and strategic rigor to every project.

I’m known for thinking outside the box and turning bold ideas into results. Whether it’s launching a new brand, scaling an influencer program, or executing a global event, I’m driven by impact—and I’m passionate about creating meaningful experiences that connect with real people.

I stay ahead by studying trends, tracking cultural shifts, and blending creativity with performance. My approach is rooted in understanding the pulse of the market and transforming insights into campaigns that build visibility, trust, and long-term growth.

From managing multimillion-dollar budgets to leading teams and collaborating with top salons, stylists, and creative partners, I’ve built a career on delivering innovative, full-circle marketing strategies that elevate brands beyond the noise.

Let’s connect if you value big ideas, sharp execution, and building brands that lead.

Dynamic and results-driven marketing and branding professional with over 15 years of experience in the beauty, cosmetics, and wellness industries. Proven expertise in brand development, product launches, influencer marketing, and PR strategies. Skilled in leading cross-functional teams, planning high-impact events, and building strategic partnerships. Adept at content creation, bilingual communication (English and Portuguese), and market positioning to drive business growth. Also experienced in storytelling, publishing, and developing immersive consumer experiences that blend emotional engagement with strong commercial results.

Bachelor’s Degree in Marketing and Communications with a focus on Brand Strategy and Consumer Behavior. Complemented by certifications in Digital Marketing, Product Management, and Event Planning. Specialized training in beauty industry branding, storytelling, and sales psychology. Bilingual in English and Portuguese, with a strong foundation in multicultural marketing and international brand positioning.