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Carlene Duncan

Carlene Duncan

VP, Strategy • Patient ID • Omnichannel Marketing

Pharmaceutical / Bio-tech

New York City, New York

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Services offered

Strategic leader with 20+ years driving enterprise transformation, omnichannel strategy, and analytics innovation across biopharma and healthcare. Brings Fortune 500 experience with Pfizer, J&J, and HCA, reinforced by Columbia education and Six Sigma expertise. Proven in architecting patient identification frameworks, deploying predictive models, and accelerating diagnosis in rare and underdiagnosed conditions. Recognized for unifying cross‑functional execution, rapidly surfacing optimization levers, and delivering measurable impact. Trusted to lead enterprise strategy across commercial, digital, and operational domains—translating future state vision into execution ready solutions that enhance brand performance , customer engagement and enterprise impact.

Delivers enterprise‑scale omnichannel ecosystems rooted in customer journey mapping, channel integration, and seamless experiences. Consolidates fragmented brand touchpoints into unified systems that elevate engagement, credibility, and commercial outcomes. Expert in operationalizing complex commercial, digital, and stakeholder objectives into cross‑functional frameworks that accelerate innovation, improve time‑to‑impact, and maximize ROI. Orchestrates dynamic customer experiences through precision‑targeted messaging and journey‑aligned content activation—adaptable across regulated, customer‑centric, and innovation‑driven industries.

Analytics
Omnichannel marketing
Enterprise transformation
Strategic leader
Patient identification
Approximate rate: USD$ 150 per hour

Experience

𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭 𝐨𝐟 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐕𝐚𝐥𝐮𝐞, 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐌𝐚𝐫𝐤𝐞𝐭-𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬

𝐈 𝐛𝐮𝐢𝐥𝐝 𝐰𝐡𝐚𝐭 𝐨𝐭𝐡𝐞𝐫𝐬 𝐡𝐚𝐯𝐞𝐧’𝐭 𝐢𝐦𝐚𝐠𝐢𝐧𝐞𝐝 𝐲𝐞𝐭 — 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐞𝐱𝐞𝐜𝐮𝐭𝐚𝐛𝐥𝐞.

VP roles in Strategy, Transformation, Patient ID & Analytics, or Omnichannel Marketing are my lane — but the frameworks I build are industry-agnostic, impact-ready, and built to scale. Whether navigating complexity, reimagining engagement, or leading transformation, here's what I bring:

➤ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 → 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 

➤ 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 → 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 

➤ 𝐒𝐜𝐚𝐥𝐞 → 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 

➤ 𝐈𝐦𝐩𝐚𝐜𝐭 → 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧

 

Education

MPH, Health Policy & Management — Columbia University, Mailman School of Public Health 

BS, Health Science & Healthcare Management — Stony Brook University (SUNY)

Certifications & Executive Training:  Health Information Exchange Specialist (Columbia University) • Lean Six Sigma Green Belt • PMP Fundamentals McKinsey Management Accelerator • HBA Leadership Development • HOPE Scholar   

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