Candice Sum

Brand/Influencer marketing professionals

Influencer and digital marketing professional with experience leading end-to-end GTM campaigns for beauty, skincare, and wellness brands. I specialize in creator casting, campaign execution, content review, and performance tracking, partnering closely with brand and cross-functional teams to deliver clear, client-ready strategies.

My work is rooted in data-driven influencer programs that support product launches, brand growth, and sales, with a strong focus on localization, operational excellence, and identifying emerging creators.

Completed a Master’s program with a strong focus on marketing, specializing in digital strategy, social media analytics, content development, and audience growth. The curriculum emphasized data-driven marketing, brand storytelling, influencer and community-led campaigns, and the strategic use of digital platforms to drive engagement and business results.