Bridgette Bastien

As a strategic, innovative, and client-focused leader with success in delivering strong results for world-class companies, I excel in helping organizations drive profitability, strengthen their market positioning, innovate products, and provide optimal consumer experience. My professional career has entailed strategy, product development, marketing and communications, market research, project management, pharmaceutical research, and portfolio management. I am adept at leading cross-functional teams, developing and launching innovative products, as well as creating marketing strategies to drive critical business initiatives. I have a successful track record of mentoring talent and developing highly effective teams.

Blue Cross Blue Shield of Massachusetts 

Director, Product Marketing                                                                                              Quincy, MA March 2019-Present Marketing, Communications, Strategy, and Team Development 

• Responsible for core positioning, key messaging, and go to integrated market strategies for Pharmacy, Health and Medical Management, and Specialty Benefits product offerings which address the needs of ~2.8M members. 
• Leads a highly effective team that develops and executes marketing campaigns, maintains over 350+ assets annually, and leverages omni-channel strategy to drive business results including new membership, retention, revenue, and best in class consumer experience.  • Ongoing collaboration with IT and Digital Marketing teams to create and maintain relevant content on BCBSMA website (~1M authenticated members) which generates thought leadership and awareness across multiple products and services. 
• Support enterprise sales team and cross-functional business partners to ensure B2B and B2C market differentiation and corporate goals are met within budget and timeline. 

CVS/Caremark 

Director, Enterprise Product Innovation & Development                                               Woonsocket, RI January 2014-June 2018 Enterprise Strategy, Innovation, and Team Development 

• Led a cross-functional team focused on product innovation, development and management of formulary strategies, generic solutions, trend management, utilization review, and safety solutions. 
• Led formulary team in attaining over 85% client adoption of template formulary for the third consecutive year. 
• Developed Compound and Miscellaneous Formulation strategies resulting in over 90% of client adoption and ~$1B client savings. 
• Managed the launch of four new products within the past 15 months to address market trends, client’s demand and enterprise goals. 
• Supported Sales as they develop and maintain strategic client relationships. 

Senior Product Manager                                                                                           Woonsocket, RI September 2012-January 2014 Product Innovation and Development 

• Managed Generic Step Plan Designs (over 11 M lives) and other strategic products within CVS/Caremark’s pharmacy portfolio. 
• Helped to create/implement marketing strategies and tactics to assist sales in attracting and retaining key clients. 
• Conducted scenario analysis based on multiple market penetration rates and cost structures to forecast growth for key products. 
• Helped to resolve client specific issues and ensuring that all clients receive world class customer service on an ongoing basis. 

Product Manager                                                                                                                      Woonsocket, RI October 2009-2012 Product Development and Management 

• Managed Generic Step Plan Designs (over 5 M lives) and other strategic products within CVS/Caremark’s pharmacy portfolio. 
• Helped to create/implement marketing strategies and tactics to assist sales in attracting and retaining key clients. 
• Provided Executive Reporting highlighting products and sales success, membership increase and key milestones.   

AETNA, INC.      

Product Manager – Aetna Pharmacy Management                                                                                                                Hartford, CT June 2007- October 2009 

Product Development and Management 

• Leaded Pharmacy’s Aetna Healthy Actions – Rx Savings initiative.  Worked with cross-functional team to spearhead naming strategy/re-branding effort and to develop toolkit which supports ASC customers (23 clients and ~ 275K members) pre and post sale needs.  Collaborated with extended team to expand Rx Savings offering to include FI customers and DM capabilities. 
• Created a comprehensive APM Healthcare Disparities strategy.  Developed plan and build awareness across the enterprise. 
• Managed and supported Product team on several critical initiatives including 1) expanding the Mail Order benefit, 2) enhancing the Specialty benefit, 3) exploring the Share-the-Savings and 340B Pharmacy opportunities, etc. 
• Co-Chaired the African American Employee Resource Group – Business Development Committee.  Partnered with senior management to help increase employees’ involvement and awareness of Aetna's business development strategy. 

Marketing Manager – Strategic Marketing                                                                                                           Hartford, CT November 2005 - June 2007 

Strategic and Tactical Planning; Project Management 

• Led the ASM Women Owned Businesses (WOB) Strategy with a focus on the Philadelphia Pilot and the national roll-out plan. 

Helped to establish Aetna as the carrier of choice for WOB and to impact WOB membership growth. 

• Managed SRC participation project as well as developed marketing programs and communication strategy to reach brokers, sponsors, and members.  Increased participation rates a 100 basis point which equated to 20 K members and enhanced Hispanic market penetration through pilots in San Antonio and Houston. 
• Facilitated the performance reporting and data collection for the Scorecard, the President's monthly report, the Quarterly Business Review, as well as managed Aetna’s regional businesses budget (~$1.5M) within Strategic Marketing. 
• Championed the 2006 Diversity Annual Report (DAR) Storylines for National and Regional Businesses Senior Executives and 

External Constituents.  Worked with project team to finalize the 2006 DAR which highlighted Aetna’s contributions to a diverse marketplace, captured the voice of our consumers and ultimately enhanced Aetna's business results. 

Market Researcher – Strategic Marketing                                                                                                              Hartford, CT July 2005 - November 2005 

Competitive Intelligence • Assessed market and key competitors’ information through secondary research to identify market trends and “white space” opportunities. Presented findings, implications and recommendations to senior managers, segment head and project leads. 

• Developed value proposition to differentiate Aetna from its key competitors within National and Regional businesses, ConsumerDirected Health plans, Specialty Medical Management companies, and top individual health company. 
• Provided Quarterly Key Events Summaries highlighting critical accomplishments and news worthy developments on Aetna’s key competitors. Summaries were made available to Aetna’s top 200 executives. Marketing Superiority • Successfully co-launched a Marketing Challenge: Quick Quiz on Aetna’s intranet with the goal of building internal awareness for “superior marketing” and helping Aetna become a more customer and market driven organization. 

WYETH PHARMACEUTICAL 

MBA Intern                                                                                                                                           Collegeville, PA Summer 2004 

Business Environment Analysis 

• Benchmarked Wyeth Discovery Research against pharmaceutical and biotechnology industries.  Presented key findings to strategic management team, recommended ways to improve productivity and to gain sustainable competitive advantage. 

Managing Innovation 

• Developed portfolio metrics and enhanced innovation tool to analyze selected projects within Wyeth’s therapeutic areas. Successfully convinced team and senior management to implement tool as an in-depth and useful innovation measure. 

PFIZER, INC. 

Associate Scientist I                                                                                                                                                          San Diego, CA 2000-2003 

Business Development 

• Managed introduction and integration technology initiative that resulted in process optimization and $20K cost savings for 60-person research department.   
• Assessed market’s demand for automation and applied technology on cross-functional team consisting of six national and global managers.  Resulted in $2.7M investment in lab automation and instrumentation project development. 

Client Relationship 

• Collaborated with engineers, financial analysts, and project managers on lab automation project from product’s conception to launch. 

Product triggered departmental paradigm shift resulting in chemists’ adaptation of other automated instruments.   

Leadership and Teamwork 

• Selected to develop and deliver inter-departmental training sessions in areas of technology and laboratory equipment to over 43 employees.  Training improved communication within group and increased overall department efficiency.   
• Led Pfizer’s undergraduate and graduate recruiting efforts at local universities to attract, retain, and develop a pipeline of diverse world-class talent. Hired five employees and provided internships for 13 students. 

MERCK & CO. INC. 

Chemist                                                                                                                                                                  Rahway, NJ 1997-2000 

Organization and Process Development 

• Conducted quantitative analysis of synthesized compounds and optimized synthesis within project deadline.  Reduced scale-up time by almost 10% for the pilot plant team. 

Creativity and Initiative 

• Sought new discoveries within pharmaceutical field by proactively monitoring literature. Persuaded upper management that current project route was not advantageous due to literature search results. 
• Presented “Chemistry Is Key” program to over 30 students as a part of Merck’s Drug Development Crash Course to promote further education of high school juniors and seniors in the field of chemistry. 

EDUCATION 

THE WHARTON SCHOOL, University of Pennsylvania 

Master of Business Administration, Marketing and Strategic Management                                                                                                                                                                                                                                    Philadelphia, PA May 2005 

• Mary Elizabeth Foster Memorial Scholarship Recipient for exceptional academic and professional merits 
• Co-Organizer, Whitney M. Young 30th Annual Memorial Conference Youth Forum 
• Member of Wharton MBA Association, Health Care, Marketing, and CARIBIZ Clubs 

POMONA COLLEGE 

Bachelor of Arts, Chemistry                                                                                                                                                      Claremont, CA 1993-1997 

• Resident Advisor, Upward Bound Tutor, Names Project Certificate of Appreciation Honors Recipient 
• On campus circuit speaker, topics included self-motivation, leadership, and gender communication