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Brett Charobee

Brett Charobee

Global VP | CRM, Loyalty & Personalization Leader

Marketing / Advertising / Public Relations

Austin

Social

About Brett Charobee:

20 years of global experience spanning retail, e-commerce, banking, and restaurant franchises, I’ve built and led high-performing CRM, loyalty, gift card, customer insights, and MarTech teams that drive measurable growth.

Over the past 15 years, I’ve built and scaled four CRM and loyalty organizations from the ground up—transforming them into world-class programs that delivered hundreds of millions in incremental revenue.

Known for being customer obsessed and combining customer insights with data-driven creativity to deliver impactful, test-and-learn marketing.  Leveraging AI and predictive modeling to evolve CRM and loyalty strategies, advancing our ability to deliver high-impact, revenue-driving customer experiences.  

Recipient of multiple national awards in CRM and loyalty strategic innovation.

Experience

Known for building world-class teams, scaling enterprise-wide loyalty programs, and driving measurable business impact, Brett blends data-driven decision making with visionary leadership. His expertise spans customer lifecycle management, omni-channel personalization, retention strategy, and marketing technology.

Key Achievements

- Launched Subway MVP Rewards, tripling adoption to 45M members and driving +58% loyalty sales growth in 2024.
- Directed $200M Subway gift card migration (2nd largest in U.S. history) and delivered first YOY growth in over a decade.
- At StockX, built CRM & Loyalty function from the ground up, tripling revenue in year one and increasing retention +32%.
- At Fanatics, developed enterprise-wide segmentation and delivered $5M bottom-line impact within six months.
- Winner of Loyalty360 Gold Medal for Customer Loyalty Strategy (2024) and eTail West Best Email Campaign (2018).

Education

BS in Management Information Systems

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