Asha Murdia

An insightful, focused design professional with an entrepreneurial background, dedicated to elevating the customer experience.  

EXPERIENCE
World Wide Technology  
St. Louis, MO         
Client Development/ Inside Sales Representative                           
August 2021 - April 2022      

-Recommended by VP of TOLA Sales for intensive WWT Associate Sales Development program, honing skills by proactively following up on campaigns and inbound inquiries, establishing quality, targeted contacts, routing potential customers to appropriate Account Executives, and ensuring robust tracking and reporting mechanisms through consistent maintenance and enhanced accuracy of Salesforce data.
-Developed a comprehensive understanding of internal systems, supply chain, go-to-market strategies, and client-facing applications, which facilitated competitive sourcing and mastery of the complete quote-to-cash process.

Estee Lauder Companies  
DFW, TX          
Counter Manager, Brand Ambassador, Certified Beauty Advisor                           
May 2016 - July 2021     
-Front-runner in sales during ground-breaking launch of limited Estee Lauder line ULTA retail stores, nationwide. 
-Cultivated strong client relationships through targeted recruiting and retention strategies. 
-Monitored product metrics to foster growth and distinguish the brand in the competitive marketplace.
-Explored sales tunnel opportunities, aligning marketing and sales functions to deliver a seamless buying experience.
-Managed store displays adhering to brand guidelines and in sync with current fashion and environmental trends.
-Implemented planograms and promotions into tangible designs for showroom floors, new store openings, and remodels. 
-Endorsed by account executive Ernesto Reyes, earning promotion to a managerial position within a short span of hire.
-Amplified Visual Merchandising efforts within the Cosmetics area, resulting in a 17% revenue increase. 
-Surpassed initial presell target by 129%, rapidly achieving top sales growth position within six weeks. 
-Boosted overall counter sales by 35%, maintaining a presell lead of +12.7% over plan in the division.

Coquette Med Spa  
Addison,TX            
Entrepreneur, Co-Founder, Medical Aesthetician              
March 2014 - September 2016

-Medical spa start-up from concept to completion: Brand identity, business development, B2B & B2C marketing initiatives, installation, operations management, and associate training complying with licensure and regulatory board requirements.
-Managed financials by forecasting industry trends and controlling budgets to align with projected plans.
-Design: Concept portfolio, architectural and furniture layouts, custom graphics, and marketing collateral.
-Collaborated with LEIO Corp. for the creation of exclusive skincare formulations, specifying key cosmeceutical ingredients.

GOH Medical  
Dallas, TX                                    
Director Of Aesthetics, Laser Specialist                            
June 2013 - March 2015                                                                  

Berdion Med Spa  Dallas, TX                                                              November 2012 - June 2013

-Spearheaded the Aesthetics department at GOH Medical, overseeing all laser procedures, implementing safety protocols,
training staff, and innovating new treatment methodologies to enhance patient satisfaction and business profitability.
-Revamped operational framework and service protocols, resulting in a significant 20% increase in sales mix within a quarter.
-Optimized departmental procedures, including the implementation of a no-show policy, reducing cancellations by 50% annually.
-Led the modernization efforts in laser technology by transitioning to Radio Frequency sublative treatments, successfully negotiating with vendors for competitive pricing, leading to a 25% increase in departmental services within the first year.
PUBLICATION: “GOH Medical. A Proactive Medical Aesthetic Center”, D Magazine: Best of the Best, 2014.

ARCHeTYPE  
Dallas, TX                           
Independent Consultant: Aesthetics & Design                     
January 2008 – Present

HIGHLIGHTS:  
-2020, Frisco, TX:  Efficaciously designed Expo banner and format of a technical services RFP, culminating in the most profitable deal of the quarter for a South-Central major accounts executive.
-2017, Dallas, TX:  Editorial portraiture makeup for TV celebrity Jenny Anchondo at Victory Photography, 
victoryvideoandphotography.com, demonstrating advanced aesthetic skills and high-profile client management.
-2016, Dallas, TX:  Activated by former colleague to reorient the management of a team of 45 at Dear Clark, a significant West Village commission and lease salon, showing trusted leadership and industry knowledge. 
Optimized systems and operations by 40%, laying the foundation for a branded franchise.
-2012, Las Colinas, TX: Served as a crucial liaison during the acquisition negotiations between two major salon entities, 
Effectively facilitating the integration process while preserving brand legacy.

Wilson Associates  
Dallas, TX              
Hospitality Interior Designer, Art & Accessories Buyer       
October 2005 - February 2008

THE VENETIAN. MACAU, CHINA. 2005-2007:  11 .5 million square feet- Largest Casino in the world.  
-Devised a new method for existing FF&E specifications, implemented as the new standard. 
-Established process for the 1st and largest Art & Accessories portfolio, partnering with design principal and local art
consultants on specifications, custom designs, sales negotiations, and procurement.
-Successfully reduced Art & Accessories budget by $1.2 million.
-PUBLICATION: “The Venetian, Macau”, Hospitality Design Magazine: The Awards Issue, May/June 2008. 
FF&E team selected as finalists for Hospitality Design of the Year by HD Magazine. 
Three featured areas of personal contribution: Café Florian, Paiza Lounge, and the WOW Space.  

THE PALAZZO HOTEL. LAS VEGAS, NEVADA.  2007- 2008:  Guest Suites - French and Italian Villas, VIP Corridors. 
OPRAH WINFREY LEADERSHIP ACADEMY FOR GIRLS. MEYERTON, GAUTENG, SOUTH AFRICA. 2006:  FF&E Storyboard presentation.

Studio 4001/ Crisp Salon  
Las Colinas, TX           
Salon & Spa Manager, Makeup Artist                       
April 2010 - November 2012                  

Spa Atelier  
Las Colinas, TX                                                                      
November 1999 - November 2005

-Managed prestigious AVEDA concept salon and day spa with high-profile clientele and a team of 25 beauty professionals. 
-Oversaw daily operations, scheduling, inventory, product and service education, and drove sales objectives through KPI metrics.  
Created marketing content for all social media, digital and print ads to remain consistent with AVEDA’s style intent.
-PUBLICATION: “Spa Atelier: Best Day Spa”, D Magazine: Best of the Best, 2001.  
-PUBLICATION: “Top 10 Dallas retreats”, Elle Magazine, 2001.
-Runway Stylist & Makeup Artist for Spa Atelier’s debut hair show, American Excellence, 1999
 

EDUCATION

-9/2012   NLI, National Laser Institute, Dallas, TX.   Certified Laser Technician                
-8/2012  Aveda Institute, Dallas, TX.  Cosmetology License in Aesthetics
-12/2005 University of North Texas, Denton, TX.
BFA, Cum Laude, Interior Design major with a minor in Marketing and Management

TECHNICAL  

-Platforms:  Mural, Oracle, Orca (WWT), SalesForce CRM, Tableau, Webex, Workday, Zoom 
-Microsoft Office:  Word, Excel, PPT, One Note, Outlook, Teams                      
-Graphics:  AutoCAD, Adobe Photoshop, Creative Cloud, Wix