Annie Studer

Areas of Expertise                                                      

Marketing Strategy                                               Brand Strategy                                                                                 Communications

Campaign Management                                       Growth Marketing                                                                                 Project Management

Demand Generation                                             Partner Marketing                                                                                 Content Development

Data Analysis                                                          Marketing Automation                                                                                 Email Marketing

Product Marketing                                                Change Management                                                                                 Bilingual: English & French

CRM (Marketo, Salesforce, HubSpot)                PPM (Wrike, Monday.com, Asana)                                                                     Google Analytics                                                                                 

Professional Experience

Marketing Consultant| Salt Lake City, UT                                                                                                        June 2024 - Present                                                                                       
Self-Employed

Devised and implemented comprehensive, customized marketing strategies, driving brand awareness and scaling business growth in six months.

• Crafted marketing approaches aimed at unique audience segments with targeted campaigns that heightened audience interaction rates and established key partnerships to expand business opportunities by 35% in year one.
• Directed the implementation of communications platform, branding materials, digital marketing, business units, IT, and business development teams, delivering a 20% increase in ROI within three months.
• Aligned brand content strategies in a matrixed organization, collaborating with all levels of leadership to achieve stakeholder buy-in with a three-tiered adoption model.
• Improved task efficiency and reduced bottlenecks by 30% by initiating marketing automation tool practices.

Capgemini | Salt Lake City, UT                                                                                                        June 2022 - November 2023                                                                        
Americas Campaign Management Lead

Led multinational team marketing campaigns for B2B SaaS software that targeted corporate decision-makers and pursuit accounts, surpassing annual goals with 37% marketing-to-customer acquisitions, resulting in $750M in revenue.

• Integrated marketing narrative, leveraging customer stories to drive the buyer journey stages across channels with paid search, SEO, persona-based landing pages, A/B testing, and events with a $2M marketing budget to drive pipeline.
• Established quarterly reviews with content creation, marketing operations, partner marketing, demand gen, sales, ABM, and analytics teams, improving 25 portfolio campaigns with identified consumer trends to leverage market penetration.
• Initiated campaigns highlighting the company’s commitment to carbon neutrality and sustainability advantages, maximizing campaign effectiveness and engagement by 15% and 20% increase in positive brand mentions. 
• Coached four campaign managers in project management and relationship-building skills to improve company contributions, resulting in two promotions.

Capgemini | Salt Lake City, UT         June 2023 - November 2023
PMO Program Manager Ryder Cup

Directed stakeholder management and resource allocation for a $6M sports sponsorship program, overseeing brand, marketing, external relations, advertising, influencer, sales, finance, creative, UX, and agency PR teams. 

• Produced a project planning and budget management framework to increase efficiency by 35% and re-enable the program's success to foster existing client relationships and promote the brand to new global audiences.
• Guided data-driven decision-making for program direction and presented monthly reporting and market share updates to senior executives across 10 countries in Europe and the Americas.
• Advised $1M multinational paid media and brand ambassadors advertising campaign content direction and deliverables to adhere to brand architecture with senior marketing teams.
• Led engineering developer product marketing launch and partner contract architecture of a real-time AI analysis tool providing sports outcome probabilities to 7M broadcast viewers and thousands of sponsor company app users.

Creative Energies | Salt Lake City, UT                                                                                                          July 2020 - February 2022                                                                           
Marketing Communications Director

Orchestrated a multi-channel marketing redevelopment strategy for solar power generation, energy PV installations, and battery energy storage systems, delivering a communications roadmap that boosted B2C and B2B qualified leads by 45%.

• Orchestrated a marketing overhaul with industry research to enhance GTM strategy, refine residential, commercial, and industrial utility sales messaging and pricing, and optimize outreach, achieving 120% annual sales growth.
• Launched a referral program and grants campaign, leveraging customer advocacy to boost conversion rates by 5%.
• Developed brand book, style guide, positioning brief, and RFP visual templates to enhance media visibility by 35%.
• Conceived a tiered risk management and escalation plan to mitigate potential issues in process management.

YWCA Utah | Salt Lake City, UT                                                                                                    August 2015 - May 2019                                                                                   
Marketing and Communications Manager

Developed marketing and communications strategy to expand the organization’s brand equity $7M revenue campaigns.

• Grew brand and policy advocacy through digital, print, and video communications, doubling media mentions.
• Enhanced web design and social media strategy, raising funding by 35% and improving long-term retention by 20%.
• Managed and updated CMS optimization of SEM on three family brand websites to grow online engagement by 40%.

Geocaching | Seattle, WA                                                                                                         June 2014 - August 2014                                                                              
Project Management Marketing Intern                                           

• Launched collaboration outreach and designed recreation education programs, increasing investment partnerships for recreational app companies from 125 to 290.

Patagonia | Reno, NV                          August 2011 - August 2013
Dealer Service Sales Representative                                                

• Cultivated relationships with 50 US and French-Canadian wholesale retail vendors, driving $20M in product merchandising sales, achieving 11% revenue growth through strategic marketing initiatives and promotions.

The University of Utah | MBA, Marketing & Strategy Focus       

The University of Montana | BA, Political Science | Art Minor