Andrew Grieve

Experienced creative media professional with 8+ years of expertise in the creative industry. Skilled in leading creative teams, developing creative strategy, and managing/producing content that aligns with the brand and organizations vision.

Proven track record of increasing brand reach with over 15 million views on produced content, 1.3 million likes, and multiple videos that have reached over 1 million views. Committed to lifelong learning, development, and contributing to team success.

DIRECTOR OF CREATIVE SERVICES, Creighton University Athletics | Omaha, NE 

October 2022 - December 2024

Recruited by Senior Administration at Creighton Athletics to lead their creative department, oversee content production, social strategy, and be the head of content and social for their top 10 men’s basketball program.

●Leadership: Managed a team of three creative professionals, providing mentorship, direction, and project oversight to ensure the successful execution of brand-aligned campaigns across multiple platforms.

●Growth: Produced 500+ pieces of unique content that contributed to the growth of followers on the men’s basketball social account by over 100%.

●Social Strategy: Developed a 4 day content strategy for NCAA March Madness which led to over 12 million impressions, 330,000 engagements, and a social value worth $279,000. Ranking 4th out of 68 teams.

● Innovation: Created and led a creative intern program for local college and high school students.

ASSOCIATE DIRECTOR OF CREATIVE, West Virginia University Athletics | Morgantown, WV 

June 2022 - October 2022

Joined the athletic department to oversee all of creative video content production, assist with intern development, and be the lead content producer for the men’s soccer and men’s basketball program.

●Concept Development: Transformed strategic objectives into compelling creative concepts that aligned with brand messaging and audience engagement goals.

●Production Oversight: Oversaw all aspects of production, ensuring creative vision was executed with quality and efficiency.

SOCIAL CONTENT SPECIALIST, LEARFIELD | Morgantown, WV 

August 2021 - June 2022

Joined the large media and technology company to lead efforts related to branded social media content by collaborating with the athletics department to ideate, create, and produce social content for corporate sponsors.

●Collaboration: Coordinated with sponsors and the athletic department to develop engaging sponsored content that aligned with brand goals and audience engagement strategies.

●Project Management: Produced multiple creative projects from concept to completion, ensuring timelines and quality standards were met while aligning with brand objectives.

North Dakota State University

Bachelor of University Studies

Communications, Art, and Psychology Minors