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Amy Wilson

Amy Wilson

Director of Growth & Lifecycle Marketing

Marketing / Advertising / Public Relations

Phoenix, Maricopa

Social


About Amy Wilson:

Are you missing revenue due to leaky marketing funnels that don’t convert?
Are you watching CAC climb while new customers ghost after their first purchase?

I help high-volume, low-touch companies stop the leaks and build a predictable, automated revenue engine (lowering CAC, lifting LTV) with lifecycle marketing that scales without adding high-touch staff headcount.

Sample of how I’ve helped companies like yours: 16.8× ROAS | 65% CAC reduction | Subscriptions 0 → 50%+ of revenue

Stop hoping your marketing works. Imagine it becoming the most reliable part of your business.

Has your business been hit with any or all of these problems?
📈 Paid channels get more expensive / CAC climbs → wasted budget now
👻 New customers ghost after first purchase → immediate LTV collapse
🙅🏼‍♀️ Can’t scale without hiring more reps → growth throttled by headcount
⚠️ Subscription and loyalty programs stall → revenue engine never reaches maturity
🕳️ Email / SMS / lifecycle campaigns underperform → owned channels fail to convert
💨 SEO drives unqualified traffic that bounces → vanity metrics, not sales
🤦🏻 Stakeholders get data but no insight → decisions become guesswork

I’ve fixed each of these issues for brands with predictable growth, not heroics:
• CAC rising → CRO and performance A/B testing
• Low LTV / churn → Subscription and loyalty program experimentation
• Growth limited by hires → High-volume, low-touch funnel design
• Poor owned-channel ROI → Segmentation and automated lifecycle campaigns
• Noise in reporting → Martech unification and insight-driven dashboards

How does it feel when your marketing and customer acquisition are the most reliable part of your business? Here are just a few examples:
• 16.8× ROAS and $5M revenue in 9 months
• 65% lower CAC, 150% lift in site conversion rate and 3x revenue in 6 months
• Scaled subscription revenue from 0 to 50% of total brand sales
• 3× email revenue through segmentation and lifecycle flows
• 18.5% growth in organic search traffic; 53% lift in conversion YoY
• Loyalty program that drove 2.3× repeat purchase rate; referral program with 21% CVR (+12% AOV)
• SMS pilot achieving 134× ROI
• 8x email list size and 44% more revenue/recipient in 6 months

Let’s design lifecycle marketing that actually drives results—not noise! If you’re a brand who wants predictable growth instead of heroics, message me.

Experience

Are you missing revenue due to leaky marketing funnels that don’t convert?
Are you watching CAC climb while new customers ghost after their first purchase?

I help high-volume, low-touch companies stop the leaks and build a predictable, automated revenue engine (lowering CAC, lifting LTV) with lifecycle marketing that scales without adding high-touch staff headcount.

Sample of how I’ve helped companies like yours: 16.8× ROAS | 65% CAC reduction | Subscriptions 0 → 50%+ of revenue

Stop hoping your marketing works. Imagine it becoming the most reliable part of your business.

Has your business been hit with any or all of these problems?
📈 Paid channels get more expensive / CAC climbs → wasted budget now
👻 New customers ghost after first purchase → immediate LTV collapse
🙅🏼‍♀️ Can’t scale without hiring more reps → growth throttled by headcount
⚠️ Subscription and loyalty programs stall → revenue engine never reaches maturity
🕳️ Email / SMS / lifecycle campaigns underperform → owned channels fail to convert
💨 SEO drives unqualified traffic that bounces → vanity metrics, not sales
🤦🏻 Stakeholders get data but no insight → decisions become guesswork

I’ve fixed each of these issues for brands with predictable growth, not heroics:
• CAC rising → CRO and performance A/B testing
• Low LTV / churn → Subscription and loyalty program experimentation
• Growth limited by hires → High-volume, low-touch funnel design
• Poor owned-channel ROI → Segmentation and automated lifecycle campaigns
• Noise in reporting → Martech unification and insight-driven dashboards

How does it feel when your marketing and customer acquisition are the most reliable part of your business? Here are just a few examples:
• 16.8× ROAS and $5M revenue in 9 months
• 65% lower CAC, 150% lift in site conversion rate and 3x revenue in 6 months
• Scaled subscription revenue from 0 to 50% of total brand sales
• 3× email revenue through segmentation and lifecycle flows
• 18.5% growth in organic search traffic; 53% lift in conversion YoY
• Loyalty program that drove 2.3× repeat purchase rate; referral program with 21% CVR (+12% AOV)
• SMS pilot achieving 134× ROI
• 8x email list size and 44% more revenue/recipient in 6 months

Let’s design lifecycle marketing that actually drives results—not noise! If you’re a brand who wants predictable growth instead of heroics, message me.

Education

MA in Mass Communication, Public Relations from University of Georgia

BA in Mass Communication, Public Relations from Louisiana State University

BA in French from Louisiana State University

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