
Alexandria Erxleben
Marketing / Advertising / Public Relations
Services offered
Digital Marketing and Storytelling
Experience
San Diego Blood Bank
Senior Digital Marketing Strategist, Marketing | 2020 – Present
Promoted to lead digital strategy across paid media, organic social, and corporate communications to optimize donor recruitment, increase donor frequency and retention, secure new donors and drive revenue growth through steady collections. Reported directly to VP of Marketing as lead on all things digital.
Development Coordinator, Financial Development | 2018 – 2020
Managed annual giving and digital fundraising campaigns, transitioning donor communications to modern CRM and email platforms. Reported directly to the VP of Development as lead on all things digital fundraising.
Education
B.A. in Theater Arts from Loyola Marymount University in Los Angeles, CA
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