Alejandra Barreda-Snyder

Dynamic and accomplished professional with a Master of Business Administration (MBA) from ESAN Graduate School of Business, a premier institution in Latin America. Brings over nine years of experience in Communications and Branding, backed by a Bachelor’s degree in Business Administration and Marketing. Proven track record in driving internal communications and brand strategy, fostering team collaboration, and delivering impactful messaging across diverse platforms. Known for a passionate, outgoing personality, and a deep commitment to bringing purpose and innovation to every project. Enjoys embracing challenges, exploring new cultures through academic exchanges like the one at NUCB (Nagoya University of Commerce and Business) in Japan, and maintaining an active lifestyle as a sports enthusiast.

Dynamic Communications and Branding professional with over ten years of experience enhancing corporate image and internal communications for leading companies. As Head of Internal Communications at Ernst & Young Peru, led the local and regional strategy to streamline internal messaging and enhance corporate culture. Skilled in creating and implementing comprehensive branding campaigns, managing corporate events, and driving stakeholder engagement through targeted communication strategies. Proven track record in collaborating closely with business leaders to support strategic objectives and build cohesive brand identities.

Master of Business Administration (MBA) from ESAN Graduate School of Business, emphasizing strategic business management and leadership. Additionally, completed academic exchange programs at NUCB Business School, Japan, focusing on international business strategies, and IAE Business School, Argentina, where I participated in leadership and decision-making programs. Also holds a Bachelor’s degree in Business Administration and Marketing from the Universidad Peruana de Ciencias Aplicadas.