Aden Amin

Manufacturing, Leadership, Factory Development, Project Management

2020 – 2024 DIRECTOR of INTERNATIONAL BUSINESS at MASZMA Pte. Ltd. (Vietnam/Malaysia/USA/Dubai/Australia)

• built the Furniture from the ground-up including Machine planning & layout, business registration, Rep Office registration, contracts negotiation and branding.
• Director leading a team of 500 in manufacturing and exporting furniture to USA / Europe regions. Projects include Hotel chain developers, College vendors and chain Restaurant owners. Total project value approx. US$ 20M annually.
• Develop and grew eCommerce business unit from 0 to usd $2 Million per annum in 2 years
• Production optimisation through KPI introduction, production line monitoring and forecast, QC reporting metrics and management staff trainings.
• setup Warehouse construction and business development as a new income source
• expert in furniture ranging from Wood, Metal, Granite, Quartz, MDF + Plywood, fire retardant fabrics, bamboo, cane, sea grass ... Quality Control & Furniture design.
• Developed regional offices and factories in Vietnam; overseeing Legal, contract Negotiations HR management, Accounting, VAT tax claims, Investments, P&L accounts, budgeting and sales.   
• Sourcing of manufacturing partners and raw material suppliers in project development and procurement efforts.
• Costing of new project inquiries and price analysis, including sales forecasting.
• Business development of new accounts through professional networking with trade commission offices / ambassadors / business chambers, trade exhibitions and international business travel.
• Corporate presentations of project proposals to international CEOs, branding and furniture design.
• Development and management of Trade Media presence generating new business leads and promoting the company’s corporate image. 
• Factory plant management including machine floor planning, production flow process, JIT management, warehouse management, house-keeping, KAIZEN improvement concepts
• Operations management of wood, metal, quartz production and quality control
• Case study analysis of internal production and of competitors to improve production and export fulfilment
• Establishing business strategies to develop new market segments and business diversification.
• Negotiation of business contracts and PO orders
• Safety training practices and risk mitigation measures against penalties 
• Marketing and branding of local sales division and sales team  

Business Consulting

2017 – 2020 SENIOR MANAGEMENT CONSULTANT at Independent Consulting 

(California, USA)

• Market Research & Competitive Intelligence Analysis for an American hospitality conglomerate. Defined analytic framework and synthesized / organized key operational data to provide visualization and strategic insights on competitive developments and its impact on stakeholders. Competitive intelligence incorporated management of primary and secondary data sources, facilitating competitive simulations and risk mitigation measures. Organization skills and task management of operations across Asia employed.
• Business Development: Acquired new project business totalling more than $1.3M within 6 months by leveraging professional network, exhibition management, targeted stakeholder outreach and trade data analysis. 
• Competitive Intelligence Analysis for an American hospitality conglomerate. Defined analytic framework and synthesized / organized key operational data to provide visualization and strategic insights on competitive developments and its impact on stakeholders. Competitive intelligence incorporated management of primary and secondary data sources, facilitating competitive simulations and risk mitigation measures. Includes quantitative & qualitative research methodologies. 

Management Consulting, Market Research

2015 – 2017 MANAGEMENT CONSULTANT at Frost & Sullivan 

• Project manager leading a team of five consulting a top 5 global healthcare group in Thailand regarding market segmentation, consumer profiling, primary market research and strategic recommendations highlighting affluent medical tourists from China. Total project value approx. US$ 600,000 cumulatively. 
• Project manager managing a team of three conducting a healthcare feasibility study within Hong Kong for an ASEAN healthcare provider conglomerate. Involved macroeconomic assessment, competitor and consumer profiling, market sizing and strategic recommendations. 
• JAKARTA, INDONESIA Project Placement: Managed a team of two analysts to conduct a market feasibility study regarding pathology testing in Indonesia, as part of a joint venture consulting project between a billion-dollar Indonesian entity and a top Australian healthcare provider. Perform project management tasks including project planning, execution and stakeholder management. Conducted primary interviews and secondary analysis.
• Project manager for a public IPO healthcare report study for a real estate conglomerate in Singapore involving key client account management of Asia Pacific parties.

Medical Device Consulting, Branding, Digital Marketing and Corporate Training

2013 – 2015 Life Science PRODUCT MANAGER at Farmasia Pvt. Ltd. 

• Provided consultancy for medical device technology transfer and distribution within government sectors, private hospital chains and retail pharmacies in Singapore and Malaysia.
• Technical Lead in structuring technology transfer deals worth USD$10Million involving business analysis, financial analysis, manufacturing and operations management, regulatory affairs liaison and corporate investment structuring. 
• Managed business operations in Singapore, Malaysia and Indonesia handling a team of 20 personnel. Introduced and lead business development in Vietnam. 
• Project Manager for launch of new cervical cancer screening test in Malaysia involving the Ministry of Health, Public Health Director. 
• Corporate Communications: Responsible for designing and delivering training modules for both internal staff and external clients. Conducted more than 100 trainings.
• Branding: Successfully identified and created brand imaging for 3 of the company’s major product lines including brand name, marketing strategy and label / product packaging design. Developed and designed advertising campaigns and newspaper / magazine copy, including marketing detail aids. 
• Initiated and created digital marketing to increase the company’s online community by 1,000%. 
• Lead designer, creative and content manager of the company’s website. 

Data Analysis & Project Management

2012-2013 TECHNOLOGY CONSULTING ANALYST with Accenture

• Successfully learned and implemented the Oracle Order Service Management web-client to monitor the progress of client orders and queried database logs to identify system defects. 
• Analysed functional designs to assist the Team lead in the system build phase to enhance flow changes via the OSM admin tool. 
• Promoted to System Testing, Ordering Enhancement Lead within 1 month to lead a team of 4 in testing various order scenarios to ensure the new system's functionality. 
• Gained project management experience through managing an orders system I.T. clinic in TM from designing the clinic's process flow, creating the escalation procedure, preparing floor planning to creating required team roles. 
• Responsibilities included operations and logistics as well as design and delivery of corporate communications. 

Business Management & Problem Solving 

2010-2012 ASSISTANT EXPORT MANAGER at HDC Exports Pvt. Ltd. 

• International Trade Exposure handling furniture export from Asia to USA, Australia and European countries. 
• International Customer Relations, Operations and Marketing management as part of daily tasks 
• Team Leader of six in exhibit floor planning of Malaysian International Furniture Fair (MIFF) exhibition, 20011 & 2012 

Analytic Aptitude

   Summer 2008 London,U.K. Industrial Training

   MENG POWER SUPPLY DESIGN STUDENT ENGINEERwith TMD Technologies Ltd. 

• Initiative to gain international work experience during my year abroad 
• As Equipment Division’s MEng Student, constructed electronic circuitry for power   

  supply unit and designed/developed new Grid Modulator Testing Unit which improved   

  manufacturing process and saved company costs.

Additional skills

• MICROSOFT Software Suite
• Digital Marketing / Social Media: Facebook Insights, Google Analytics, Web SEO,   

        LinkedIn, Google+, Twitter, Instagram, YouTube etc.  

• Possess driving license 
• Excellent writing and speaking skills both in English, Malay and Indonesian 

        languages 

2006-2010        The University of Nottingham U.K., [Masters]                          

                          MEng (Hons) Electronic & Computer Engineering, minor Marketing 

2005-2006        The University of Nottingham U.K.

                          Foundation Studies in Engineering & I.T. 

Academic awards/roles

2023 FACEBOOK, Instagram, TikTok Digital Marketing for Business

2022 Certified Life Coach

2022 Emotional Quotient Leadership Training

2021 Train the Trainer – National Human Resource Institute

2015 Top Management Consultant Award (Frost & Sullivan)

2015 Project Management Institute member

2014 Good Distribution Practice of Medical Devices

2014 Certified National HRDF Corporate Trainer

2010 L’Oreal Brandstorm National semi-finalist (Branding Team Leader)

2010 Business Plan Writing Skills certified, HSBC Young Entrepreneur Awards